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Crafted Transformed The Fitness App Aaptiv For A Better Experience

Crafted partnered with Aaptiv to help launch and rebrand their brand, through a new website and digital magazine redesign.

Aaptiv’s team wanted multiple services from the New York-based digital agency Crafted, such as branding, website design, digital marketing, landing page optimization, and conversion funnels

New aesthetics & experience

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Aaptiv is a popular fitness app which provides audio-based fitness classes. The app has thousands of workouts and programs, created and guided by world-class certified trainers.

Crafted partnered with the Aaptiv’s team to help launch and rebrand their entire platform. First of all, they designed a new aesthetic approach. The agency began by bringing new art direction, iconography, and a vibrant new color palette to its website and digital magazine.

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Moreover, the redesign helped organize all of Aaptiv’s content, increase user time and boost signups for the mobile app experience. Crafted also helped define a CRM and digital marketing strategy to improve retainment and conversion.

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Finally, the project got amazing results. With this new marketing strategy, the digital magazine’s traffic increased by 200% year over year. Also, keyword volume increased by (136x) in just over a year.


About Crafted

Crafted is a full service digital creative studio located in New York City. They are big thinkers with a passion for creating brilliant ideas and transforming them into smart, well-designed, innovative experiences.

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