Crafted partnered with Aaptiv to help launch and rebrand their brand, through a new website and digital magazine redesign.
Aaptiv’s team wanted multiple services from the New York-based digital agency Crafted, such as branding, website design, digital marketing, landing page optimization, and conversion funnels
New aesthetics & experience
Aaptiv is a popular fitness app which provides audio-based fitness classes. The app has thousands of workouts and programs, created and guided by world-class certified trainers.
Crafted partnered with the Aaptiv’s team to help launch and rebrand their entire platform. First of all, they designed a new aesthetic approach. The agency began by bringing new art direction, iconography, and a vibrant new color palette to its website and digital magazine.
Moreover, the redesign helped organize all of Aaptiv’s content, increase user time and boost signups for the mobile app experience. Crafted also helped define a CRM and digital marketing strategy to improve retainment and conversion.
Finally, the project got amazing results. With this new marketing strategy, the digital magazine’s traffic increased by 200% year over year. Also, keyword volume increased by (136x) in just over a year.
Crafted is a full service digital creative studio located in New York City. They are big thinkers with a passion for creating brilliant ideas and transforming them into smart, well-designed, innovative experiences.