whatsapp icon

‘The Coughing Billboard’ Hits The Streets Of Stockholm

Swedish pharmacy Apotek Hjärtat collaborated with Åkestam Holst to create an interactive billboard that coughs when a smoker passes nearby. Neat eh? 

Apotek Hjärtat wants to encourage people to keep their New Year resolutions with an interactive billboard. So, with the Åkestam Holst agency, a screen was set up at a plaza in Stockholm on Odenplan Square, where people regularly gather around to smoke. On the animated advertising screen, a man coughs whenever a smoker passes by, owing to the smoke detectors which are placed underneath the billboard.

The in-built alarms sense cigarette smoke with the detectors in a clever working process, the screen then changes offering various products sold by pharmacy chain Apotek Hjartat that can help smokers quit. The agency also filmed the reactions of smokers; some express surprise, some react with laughter.

Let’s watch the ad here:

In the video, the coughing actor explains how the pharmacy hopes to motivate smokers to quit this year, saying ‘Our mission is to help you live a longer and healthier life. That’s why I’m here, to help you get new, healthier habits.’ 

Fredrik Kullberg, Marketing Director at Apotek Hjärtat, says,

The purpose was to drive the conversation about this topic, documenting the reactions, encouraging people to live a healthy lifestyle.The reaction has been mostly really positive.

Ida Persson, spokeswoman for the agency, said,

We released this initiative that aims to help people with one of the most common New Year’s resolutions – quit smoking.

This advertisement is one of the best examples of outdoor billboard usage in the recent times.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Ads & Commercials

Sony PlayStation’s New Spot For ‘Star Wars: Battlefront II’ Is All About Rivalry And The Dark Side

Think about a neighbourhood which is taken over by the imagination ...

WORK | Ads & Commercials

Google Reveals Its Pixel 2 Spot And It Has Everything – Including The Salt Bae

The ad features everybody and the phone has every feature thinkable! ...

WORK | Ads & Commercials

We May Have A Lot To Learn From Samsung Galaxy’s “Growing Up” Ad

Just before the launch date of the iPhone X, Samsung rolls ...

This website uses cookies so that we can provide you with the best user experience and deliver advertising messages and offers on the website that are relevant to you. To read more about the cookies we use and to change your settings, please see our privacy policy.