Content is one of the most important parts of any website. You must have information that is valuable, interesting, and high quality.
Many people, though, forget to pay an equal amount of attention to user interface, or user experience. Content and user interface often go hand-in-hand, so it is important that both are top-notch.
What Is Quality Content?
Defining quality content can be extremely difficult because it is easy to spot, but challenging to explain.
Many people, even professionals, have a hard time identifying what makes web content high quality.
Google has outlined a set of extremely basic guidelines for content quality:
• Do not use tricks to improve your SEO.
• Focus on the user, not search engines.
• Do not trick or lie to users.
• Consider what sets you apart from your competition.
High-quality content is both useful and informative. Depending on what your website is for, users will be looking for different things.
For example, if you run a restaurant, your website should clearly state the restaurant’s location, its operational hours, and an option to make reservations online.
Include information users are likely to be looking for when they visit your website.
To craft quality content, you also need to keep in mind what your competitors are doing with their websites. Create information that is more detailed, more interesting, or more helpful than what your competitors are providing.
Your content should be more valuable, because it will set you apart from similar businesses and increase your chances of creating a loyal customer base.
High-quality content must be credible. Any information you post must be legitimate. Cite scientific studies, reviews, testimonials, or original research. Users are less likely to trust a website if the content seems incorrect, convoluted, or fake.
Google also advises those creating high-quality content to make sure their work is engaging. Interact with users through comments and regular updates, and try to limit the number of ads on your website, because they can be distracting for visitors and make your content appear cluttered.
What Is Good Interface and Good User Experience?
A good user interface (UI) and user experience (UX) is vital to any website. You will likely have a high bounce rate and lose countless potential clients if your site is difficult to navigate or understand.
Your business will also suffer if your website is unappealing or aesthetically unpleasant.
Experts have outlined seven main factors that will determine the quality of user experience: useful, usable, findable, credible, desirable, accessible, and valuable.
1. The first factor, usefulness, is often what people first think of when hearing the term user experience. Anything, whether it is a physical product or a website, must be useful in some way to make it in the market.
2. Usability is another core part of UX. Usability addresses how easy it is for users to achieve their goals. For example, if someone visits a business’ website looking for a list of its products, they should be able to find the page easily. A website still may be able to survive with poor usability, but it will struggle and, as a result, your business will struggle.
3. Good UX is similar to usability and involves something being findable. Your website must be organized logically and clearly because your UX will suffer if a user needs to sort through a lot of unnecessary clutter to get to the information he or she needs.
4. Valuable UI and UX also require credibility. Your company will lose credibility if users believe you are lying on your site. Users are less likely to purchase your products or services if they cannot trust your information.
5. Your website must be desirable, which you can achieve through aesthetics. Make the website look organized and appealing because a user will not want to stay on your site for long if the colors are blinding, the pages are too cluttered, the font is strange, or if there are any other unnatural or unpleasant aesthetic aspects of your site.
6. Some people forget about accessibility with their websites. UX web design makes it vital that your website is compatible with many different types of devices. More and more people are visiting websites on their smartphones or tablets, so your website must be easily accessible on a mobile device.
7. The overall value of the web design is the most important part of UX. If you are repeating the same information as everyone else or making irrelevant claims, users are less likely to appreciate your website.
The above seven factors, though vital, do not encompass every part of UX, because UX design involves countless aspects and the definition of good versus bad UX design is highly situational.
Here are some other tips to improve your website’s UX:
• Design a pleasant and clear homepage.
• Make sure your pages load quickly.
• Use call-to-actions (CTAs).
• Use a search bar.
• Fix broken links.
• Clear out unnecessary elements.
• Keep it simple.
The Relationship Between Content and User Interface
High-quality content plays a significant role in UI/UX, and vice versa. They intertwine in such a way that if one is poor, the other will also suffer.
Even if your website has incredible colors, intriguing designs, and a strong personality, the UX will still be poor if the content is low quality. Any web designer must consider and strengthen both elements to create a successful site.
Content is a huge part of UX. The things people read on your website will give them an impression of your business and impact their experience.
For example, if you have an offensive or unpleasant phrase or greeting on your homepage, it could easily be enough to make a user leave your website. There are also certain phrases and words that immediately appeal to people.
Using these positive words could be what motivates a user to explore your brand. The content and design on the homepage of your website determines the first impression you give users and, therefore, whether the user will become a customer or leave your website.
On the flip side, UX also impacts the content because it involves usability. A visitor to your website should be able to easily find the content for which they are searching.
If the website is difficult to navigate or understand, users may never find the content they seek, making the quality of your content irrelevant.
Part of writing high-quality content is understanding what your audience is looking for and what information is relevant and interesting to them.
UX design focuses on meeting the users’ needs and identifying what type of experience would be the most pleasing for them. The information about users gained from UX design becomes a vital part of determining the style and type of content you publish on your website.
Significance of Both Content and User Interface
To build and maintain a great website, you must have both high-quality content and great UI/UX design.
They are closely related and may be the factors that determine the success of your website and your business.