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Congratulations, You Are A Part Of Generation Transition!

From Millennials to Baby Boomers, every generation has its stereotypes, but now there’s a new generation that’s caught the attention of marketers, researchers and advertisers.

Almost everyone alive today is a member of Generation Transition: a generation that can both write a letter with paper and pen and send an IM. Gen-T is a combination of characteristics, demographics, traits and viewpoints who are impacting the way we work, learn and buy.

According to The Future Webb, “The transition generation will bridge the programmable systems era of computing into the cognitive era, where machines capable of learning, deciding, and creating will co-exist with us.”

Everything around us is in a period of rapid change, especially automation in the workforce. Since the most basic tasks can now be programmed into a machine, this focus on technology has changed how we pick up new skills in the modern workplace.

Conversely, Urban Dictionary defines this generation as, “The generation of people who grew up during the information boom of the 1990’s, usually described as the net generation.

The term Gen-T emphasizes the fact they were growing up while communication and information were both being revolutionized. They are the generation that have lived in days before this revolution but are fully assimilated to these technologies.”

While Gen-T is tied together by a revolution in communication and technology, it also encompasses a wide range of demographics and characteristics.


A Look Into The Generations

With Generation Z now entering the workforce in droves, three generations consisting of Baby Boomers, Generation X and Millennials are competing and collaborating for work alongside them.

The characteristics that define each of these generations create a challenge for companies looking to grow and scale.

Baby Boomers, born between 1946 and 1964, are not typically known as ‘digital natives’. However they have a strong work ethic and are seen as self assured, competitive, goal centric, resourceful and mentally focused. While they may not have grown up with technology, they still consider it to be a valuable tool.

Generation X, born between 1965 and 1981, are coming into their own in the workplace. Since this generation is raising children, they prefer a flexible work environment.

Additionally, 74 percent of Gen Xers agreed with the statement: “Hard work is the key to getting ahead.” It’s unlikely they will retire at the same age as their parents, but they are actively saving for retirement.

By 2025, Millennials will make up 75 percent of the worldwide workplace. Millennials, born between 1981 and 1996, are educated, act authentically and use technology as their primary communication tool.

It’s been vastly reported Millennials, on average, are racking up $1 trillion in student debt with the average Gen Y’er (as Millennials are also known) carrying approximately $45k in debt.

millenials-work-place-marketing-team

Lastly, there’s Generation Z, born between 1994 and 2010, who are now entering the workforce with their own unique set of values and beliefs. Born during the financial meltdown, they’re known for being entrepreneurial, resourceful, educated, and conservative.

Generation Z doesn’t know a world in which the internet doesn’t exist. In fact, 79 percent of Generation Z display symptoms of emotional distress when kept away from their personal electronic devices.


What Gen-T Means for The Future

Together, all of these generations are a part of Gen-T and they are rapidly changing the workforce. With employees growing up with automation platforms, mobile devices and project management systems, utilizing online resources has become second nature to everyone.

With Gen-T, you never need to worry about your team’s ability to adapt to new systems put into place. Instead, you can focus on how efficiently the team works together and continually tweak automations for greater output.

Modern companies thrive on automation to manage workflows as it provides numerous benefits such as the ability to scale and accelerate growth. There are currently “2.8 billion social media users” globally. The demographic makeup — age, income, gender and location — of each platform varies drastically.

The tools we use to communicate socially now influence how we communicate with each other at work, as well as with customers.

social-media-platforms-digital-marketing-gen-t

The tools are constantly changing as major age brackets morph across platforms over time (ex. Google Hangouts, Skype, Slack, Facebook Messenger). With nearly 40 percent of the world’s population using some form of social media or an app to communicate, it’s clear Gen-T is actively embracing social media as a form of communicating.


We are currently at a peak level of transition – a time where many things are being challenged, adapted and developed. Given there are now endless technologies and ways of getting information, everyone is on the same playing field.

However, the true challenge will be in finding ways to gain an advantage over competitors when everyone has the same access to free tools and information.

Alongside this, diversity across races, genders and ages will increasingly make up the modern workplace.

With technology having substantially changed how we interact as teams and perform in our roles, and such a broad terminology applied to four generations, it’s clear adaptation skills will be key as Gen-T learns how to co-exist and excel together in the workplace.

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