Condé Nast International is launching a new digital title, Vogue Business, that plans to concentrate on the business of fashion and beauty in technology.
Vogue Business will publish by newsletter and will have an Instagram as well as LinkedIn presence, he said. It has already been in beta for about six months and has reached 7,000 subscribers in 39 countries. It will launch in English, with other languages to be added.
Condé Nast International and Condé Nast will combine once a new, global CEO is named to lead it, however, the two are still acting as separate divisions.
The team will cover everything from trends across the fashion industry to the societal changes that affect the retail industry, while tapping into CNI’s network of reporters among its brands throughout the world.
Conde Nast International’s new B2B title Vogue Business launches Tuesday as a twice weekly newsletter and digital publication. Vogue Business marks the first global title to be launched by Conde Nast International.
According to a story published on UK Vogue’s website, Lauren Indvik, who was previously head of news-features at Vogue International, will edit the publication. She will lead a London team operating independently from Vogue.
Wolfgang Blau, President of Condé Nast International, including Vogue’s Editor in Chief and Artistic Director for Condé Nast, Anna Wintour,
They live and breathe the trends and movements in that market and can provide the Vogue Business team with important insights, leads and introductions on all continents Vogue’s business-to-business products will be based in London, with advantages including being geographically near major fashion companies, its time zone and talent available.
This is the first project formed out of the so-called “CNI Incubator” which reimagines and brainstorms new ideas for the company that can be scaled globally. Many of the editors of Vogue brands throughout the world were part of the brainstorming process for Vogue Business. We are lucky to have many highly influential Vogue editors in chief in so many different countries around the world.
Vogue Business will analyze trends, the impact of broader global market dynamics — such as climate change and geopolitics, the correlation between cultural patterns and retail shifts, and way tech and science affect the production, marketing and sale of products.
The business model is fitting with all U.S.-based Condé Nast titles, including Vogue, Allure and GQ, which will all have a paywall by the end of 2019. The publication will offer data analysis and insights from 29 global markets.