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Columbia Journalism Review Launched A Print Ad Campaign To Fight Against Fake News

The Columbia Journalism Review released a new print and digital campaign, emphasizing the importance of real journalism.

Are you always sure you’re reading the accurate news, not the fake ones?

Created by TBWA/Chiat/Day and appeared on The New York Times, the print campaign includes black-and-white images that we see people who read daily newspapers in them.

However, when we look at those newspapers carefully, we see that people actually read unproved news sources such as Retweets From Strangers, Dad’s Facebook Posts and Some Guy’s Blog.


Jexy Holman and Nuno Teixeira, TBWA\Chiat\Day New York Associate Creative Directors has explained the initial aim of the CJR‘s print campaign:

During the past year or so, the credibility of the press has come under fire due to the dubious practices of outlets that are pushing biased agendas. We wanted to fight back on behalf of real journalism, by creating a campaign that highlights the dangers of taking these “fake news” sources at face value, and underlines the importance of diligent, accurate reporting in the public sphere.

Kyle Pope, CJR’s editor and publisher has also added:

These ads are designed to make people think about where their news comes from, and to appreciate the difference between real news and everything else.


The campaign will be running in The Columbia Journalism’s Spring/Summer 2018 print issue and The Jobs Issue.

With the increasing number of social media channels and news feed posts, we are now double checking every news we read, but still confused if things are reflected correctly or they are just fake.

The print ad campaign from CJR has a very responsible approach and meaningful message as it encourages people to think twice about real journalism and the threat of fake news.

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