Elevating Digital Impact: Clear Digital’s Transformative Rebranding of Viral Nation
When Viral Nation wanted to build an online presence that better reflected the breadth and expanded B2B focus of its offerings, they turned to Clear Digital as their guide to what was next. The company’s new Chief Marketing Officer saw an important opportunity to extend the company’s brand from being primarily an influencer agency to becoming a leader in influencer marketing SaaS solutions. With a growing portfolio of products, Viral Nation asked the Clear team to create a nomenclature strategy that built consistency and brand power for the company, as well as refresh its digital presence. The result is a site that showcases Viral Nation’s full portfolio and presents a brand more aligned with a market shaper.
Our Approach
Danny Halvorson, Creative Director, said:
As we delved deeper into Viral Nation’s world, we were captivated by their unparalleled creative services, talent representation, and cutting-edge technology. We realized that their brand needed to reflect the promise they deliver to their clients—a promise of unrivaled excellence, innovation, and market leadership.
Recognized for Excellence
Viral Nation Branding Transformation Gold Addy Award + Judge’s Choice: Logo Design
Old logo image | New logo image
A Full Visual Refresh
While the original project scope did not include a logo refresh, early in the process the Clear team identified visual challenges presented by the traditional Viral Nation look and feel. From the fashion orientation and size limitations of the logotype to a dated palette, we recommended a full refresh, including logo, palette, typography, and iconography. The result was a brighter, more contemporary visual style, including a logo bug that could be used independently of the name.
A Centralized, Digitized Brand Style Guide
With a number of different divisions and a variety of creative resources supporting Viral Nation marketers, it was important to create an easily accessible, online style guide for improved usability. This made it easy for different divisions to access their specific photographic colorization and collage-style imagery, including doodles, color swaths, and all related rules.
Added flavor. More Engagement.
The Clear Digital team leaned into animation to add flavor and interactivity to Viral Nation’s graphics and illustrations. These sometimes quirky touches bring more fun to the brand and help it stand apart. The social count on the homepage lends tangibility to what the company does, while the slider interactivity showcases their technical advantages, including the platform, suites, AI, and customer-centric approach. The data pointed to more traffic on large screen devices, so the team focused responsive efforts there first to meet audience trends.
Creating the Right Connections
From influencers and agencies to enterprise brands, the Viral Nation site connects with a variety of audiences. The team created a sub-nav under the hero banner where each target can see the sections and offerings specific to their needs. This includes influencer roster pages for easier talent recruiting to solution pages that speak more to the needs of corporations. By creating clear pathways, the UX helps visitors find what they need efficiently.
Dedicated Content Delivery
By clearly defining the audience pathways on the home page, the UX team was able to tailor the content on each sub-page to the needs of that core audience. This enabled more robust storytelling that specifically addressed what each target was looking for. The effort includes building out additional pages to highlight all of the offerings and audience use cases.
Delivering Real-World Results
The refresh of the Viral Nation website had a direct impact on visitor engagement with the brand. Results show longer time on site, increased conversions, and a significantly lower bounce rate.
Results:
- +26 % Engaged sessions
- -23 % Bounce rate
- +104 % Conversions
Technologies used:
Bootstrap: Specially designed to deliver rich web content without the need for additional plugins.
Sass: The latest standard for CSS and completely backwards-compatible with all earlier versions.
Javascript: The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.
WordPress: An open source content management system, built and supported by an active global community.
Hubspot: Cloud eCommerce platform with an open source ecosystem that extends beyond the shopping cart.
About Clear Digital
Clear Digital is a full-service Silicon Valley digital brand experience agency headquartered in San Jose. With 20+ years of experience in delivering award-winning results for its clients, Clear Digital specializes in building strategic digital brand and web experiences that help B2B organizations navigate change and drive real-world impact. Clients include Cisco Systems, McAfee, and Splunk.
