Marketing social responsibility: trends in sustainability reporting
The effects of climate change and the impact humans are having on the natural world is undeniable. The world’s population is exposed to the threats we are all facing not only on TV and other media through graphic footage, but the effects of extreme weather events can be witnessed first hand. Governments have introduced laws and guidelines that force individuals to behave more responsibly such as plastic bag charges and recycling schemes.
It is now a priority for every citizen of the global village to make lifestyle decisions that factor in sustainability. But it is businesses that are responsible for the majority of greenhouse gas emissions and their contribution to global warming (Just 100 companies have contributed 71% of the earth’s greenhouse gases since 1988 (source Carbon Disclosure Project). Not surprisingly, there is considerable legislative, peer and consumer pressure for organisations to openly disclose their sustainability metrics and performance.
Crowd and Touchpoints Consulting & Communications have collaborated to develop this whitepaper which explores some of the drivers and best practice solutions for Sustainability Reporting. Crowd is a global independent digital communications agency.
Touchpoints Consulting & Communications is a leading communications and stakeholder engagement consultancy with deep expertise in the sustainability space. Together we are committed to accelerate the impact that we and our clients can have on mitigating some of the world’s sustainability challenges.