CERT Property’s Lead Generation Success: Over 1,400 Leads and 1.3M Impressions with Optimised Ads
In the competitive real estate market, connecting with the right audience requires a well-executed digital strategy that combines targeted advertising, effective lead generation, and data-driven insights. CERT Property, a leader in property development, investment, and management, approached Mr Digital to enhance the effectiveness of their existing Google and Facebook Ads campaigns.
With a focus on attracting expat investors interested in rental properties in Manchester, CERT Property aimed to generate high-quality leads and boost visibility among target demographics.
Our customised digital marketing plan delivered impressive results. Over a period of months, CERT Property saw over 1,400 leads and 1.3 million ad impressions at a low cost-per-lead, demonstrating the impact of a comprehensive, multi-channel marketing strategy.
Understanding the Challenge
While CERT Property had experience with digital advertising, they needed a more focused approach to improve lead quality, lower costs, and increase engagement. Their goal was to reach expat investors who were actively interested in property investments in Manchester, and they required a range of services—including Google Ads, Facebook and Instagram Ads, CRO, SEO, email marketing, web design, and landing pages.
Additionally, CERT Property sought marketing support to enhance its in-house team’s capabilities. They needed assistance with top-tier lead generation for both UK and overseas projects, along with ongoing insights into industry trends, competitor activities, and customer engagement.
Why CERT Property Chose Us
CERT Property chose Mr Digital due to our comprehensive approach to digital marketing and our ability to deliver results across multiple platforms. Our proven expertise in creating tailored strategies that drive measurable success made us the ideal partner for CERT Property’s ambitious lead generation and brand visibility goals.
Our data-driven approach, commitment to ongoing optimisation, and focus on collaboration with in-house teams resonated with CERT Property. They recognised that Mr Digital’s multi-channel expertise and strategic insights would be invaluable in achieving their marketing objectives.
Our Strategic Approach Using the Infinity-5 Framework
To address CERT Property’s goals, we applied our Infinity-5 Framework, ensuring each stage of its digital marketing plan was meticulously designed and implemented for optimal results.
Here’s how we tailored this approach for CERT Property:
Research & Plan: We began by analysing CERT Property’s previous Google and Facebook Ads campaigns, identifying areas for improvement in targeting, keyword selection, and ad creative. Our research focused on understanding the preferences of expat investors and potential renters, as well as conducting a comprehensive analysis of competitors in the property market. This research informed the development of a customised digital marketing plan, designed to boost lead generation and lower costs.
Track & Measure: To measure campaign effectiveness, we set up robust tracking tools across Google Ads and Facebook, with clear KPIs for conversions, impressions, and cost-per-lead. By closely monitoring ad performance, we made data-driven adjustments to ensure each ad delivered maximum value. Weekly and monthly performance reports informed CERT Property of the campaign’s progress, allowing for transparency and ongoing optimisation.
Execute: During execution, we launched targeted Google and Facebook Ads focused on keywords and demographics relevant to property investment in Manchester. Our approach prioritised audience targeting, with ads directed at ex-pat investors and potential property buyers. We also designed engaging landing pages and email journeys to support the ad campaigns, enhancing the user experience and boosting conversion rates.
Optimise: Continuous optimisation was a core part of our strategy. We regularly adjusted ad copy, visuals, and bidding strategies to improve click-through rates and lower costs. We also created monthly industry insight reports with competitor analysis, mystery shopping reports, and weekly press releases, ensuring CERT Property stayed informed of industry trends and maintained a competitive edge.
Scale: As the campaign showed strong results, we focused on scaling our efforts. We increased reach and engagement by expanding keyword targeting and refining audience segmentation. This allowed CERT Property’s ads to achieve over 1.3 million impressions and reach 560,000 users, resulting in 1,400+ leads with a low cost-per-lead of £3.38.
The Results: Driving High-Quality Leads and Expanding Digital Reach
Our comprehensive digital marketing plan delivered outstanding results for CERT Property. Through optimised Google and Facebook Ads campaigns, CERT generated over 1,100 leads from Facebook and 300 leads from Google Ads. The ads reached 560,000 users and generated 1.3 million impressions at an average cost-per-lead of £3.38. These results were instrumental in connecting CERT Property with ex-pat investors and expanding their digital footprint.
The addition of industry insight reports and competitor analyses further strengthened CERT’s market positioning, helping it stay agile in a competitive landscape. By integrating paid advertising, targeted content, and data-driven insights, we delivered measurable success that aligned with CERT Property’s business goals.
Conclusion
CERT Property’s journey from limited ad success to generating over 1,400 high-quality leads demonstrates the power of a strategic, multi-channel digital marketing approach. Through our Infinity-5 Framework, Mr Digital was able to deliver a customised campaign that optimised ad spend, increased visibility, and drove impressive results across Google and Facebook.
For businesses seeking to maximise their digital advertising impact, Mr Digital offers a proven approach that combines targeted campaigns, continuous optimisation, and actionable insights. If your business is ready to elevate its digital marketing strategy, our team is here to help you achieve similar success.
