With the arrival of the most minimalism-lover Creative Director of all times, Céline -now Celine- has lost its Paris mark, plus the accent mark.
Afer Burberry, luxury French fashion house Céline has officially removed the accent from their logo and will be known now simply as Celine. And of course, this change comes with the brand’s new artistic, creative, and image director Hedi Slimane.
As the first line of the official Instagram announcement reads, the new logo has been directly inspired from the original, historical version that existed in the 1960s all in capitals, as is the logo. Slimane preferred a modernist typeface that dates from the 30’s and removed the accent on the first “é” for “a more balanced proportion” evoking the label’s collection in the 60’s, the description continued: The spacing between the letters has been balanced out and the letters have been brought closer together.
Old logo (above) and the new logo (below) of the brand.
The revamp of the logo has already proved controversial to Celine fans on Instagram. But controversies have never constrained Slimane from taking risks. Because after all, he is also the Creative Director who famously removed the “Yves” from “Yves Saint Laurent” when joining the French fashion house before rebranding Saint Laurent with an all caps logo.