Celebrating the 10 Year Anniversary of Alessandra Rich With the Launch of a Global Flagship Store

Propeller partnered with Alessandra Rich to launch a beautiful global flagship store built on Shopify Plus, that balances content with commerce. The site showcases their ready to wear collection and offers an immersive digital experience.

It is a unique destination for the Alessandra Rich customer looking for apparel, jewellery & accessories direct from the brand. This has been carefully balanced with a premium brand experience – one that is ready to celebrate the 10 year anniversary of Alessandra Rich.

Being well versed in delivering sites aimed at discerning and well-intended consumers, as an agency Propeller appreciate the importance of making sure the thread, ethos and key brand message are not lost through the user journey.

A number of key functionality elements were incorporated into the site including:

  • Wishlists and premium size guides
  • Pre-ordering to allow customers to register for upcoming seasons and place deposits on products
  • Connection with Shopify’s POS system to sync inventory, sales, orders and customers between the showroom and the Shopify website

Propeller delivered a conversion driven, seamless customer experience and a focus on digital storytelling.


About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists are on hand to provide strategic support and direction where you need it most.

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