Showcasing the Joy of Jewellery for All

The team at Propeller was proud to work on the web-store design and build for eponymous London clothing designer Allesandra Rich.

The London-based ready-to-wear store had to work for both B2B and B2C customers.

Their Approach

Propeller focused on the functionality of an online lookbook and stunning videos.

Key project deliverables:

  • Wishlists and premium size guides
  • Pre-ordering to allow customers to register for upcoming seasons and place deposits on products
  • Connection with Shopify’s POS system to sync inventory, sales, orders and customers between the showroom and the Shopify website


As a result, the team enjoyed a surge in online store sessions with a:

  • Growth of 329%
  • Total orders up 140% in a year

By Propeller: Shopify development agency

As a long-standing Shopify development agency in London, they’re no strangers to building beautiful eCommerce stores.

Their team works with you to design and develop scalable Shopify stores that meet your needs, and deliver what your customers want.

Their Shopify team creates a unified space that’s simple to maintain yet powerful and engaging for customers.

With their knowledge of bespoke builds and theme customizations, you can showcase product knowledge and striking imagery without the clutter – you can let them worry about the details.

Build your Shopify eCommerce store for an optimal customer journey to transform strategic objectives into commercial success with their specialist Shopify production team.

About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists are on hand to provide strategic support and direction where you need it most.