Propeller partnered with Alessandra Rich to launch a beautiful global flagship store built on Shopify Plus, that balances content with commerce. The site showcases their ready to wear collection and offers an immersive digital experience.
It is a unique destination for the Alessandra Rich customer looking for apparel, jewellery & accessories direct from the brand. This has been carefully balanced with a premium brand experience – one that is ready to celebrate the 10 year anniversary of Alessandra Rich.
Being well versed in delivering sites aimed at discerning and well-intended consumers, as an agency Propeller appreciate the importance of making sure the thread, ethos and key brand message are not lost through the user journey.
A number of key functionality elements were incorporated into the site including:
- Wishlists and premium size guides
- Pre-ordering to allow customers to register for upcoming seasons and place deposits on products
- Connection with Shopify’s POS system to sync inventory, sales, orders and customers between the showroom and the Shopify website
Propeller delivered a conversion driven, seamless customer experience and a focus on digital storytelling.
About Propeller
Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists are on hand to provide strategic support and direction where you need it most.
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