Cars.com, the leading digital automotive marketplace, has launched a new brand campaign called “We Met on Cars.com” to introduce a unique AI matchmaking experience for car shopping.
Developed in partnership with R/GA, “We Met on Cars.com” campaign aims to help car shoppers find their perfect car match and this unique experience has defined as “Tinder for Cars” by the company.
The campaign showcases Cars.com‘s new site navigation using AI to make car recommendations based on shoppers’ lifestyle preferences.
According to the press release, the new experience is now helping customers navigate the more than 40 automotive brands, 460 models currently on the market and tens of thousands of trim options that too often make choosing a car overwhelming
Tony Zolla, Cars.com chief product officer, said:
We’re treating people like human beings with distinct emotional nuances, not just site users, as we build a more relevant, personalized car-shopping experience. Early-stage car shoppers don’t know what they’re looking for.
In fact, an overwhelming majority are undecided on make and model, yet nearly all online car search experiences force people to select make or model as the first step in their journey. Our new site intelligence is built from our comprehensive amount of vehicle data combined with user preferences and sentiment analysis to deliver a Matchmaking Experience that gives people a better way to shop for cars.
Cars.com chief marketing officer Brooke Skinner Ricketts said:
Our new omni-channel campaign tells the story of how Cars.com creates chemistry that endures long after shoppers find the car of their dreams. We’re rekindling the emotional connection that sometimes gets lost between the dream and the drive, and we’re injecting fun back into car shopping.
“We Met on Cars.com” campaign debuted this week. It features a 30-second, 15-second and 6-second spots across various channels including TV, digital, and social, as well as a range of online video executions.