Carl’s Jr. launched its new Super Bowl commercial featuring swimsuit model Charlotte McKinney via 72andSunny.
Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there’s nothing between her and her all-natural charbroiled burger.
Despite airing in only the western half of the country, the ad, which was created by Los Angeles & Amsterdam based creative agency 72andSunny, has garnered top industry accolades and impressive stats, making AdAge’s index of Most Engaging Ads and ranking the third most shared Super Bowl ad across all social media networks combined according to Shift Communications.
Brad Haley, chief marketing officer for Carl’s Jr. said;
Carl’s Jr. has long been famous for not only developing innovative burgers and other menu items that are new to fast food, but for advertising them in a way that our target audience of ‘Young Hungry Guys’ can’t seem to get enough of. However, the success of our Super Bowl ad starring the lovely Charlotte McKinney is unprecedented. In less than two weeks, the commercial for the new All-Natural Burger has generated nearly 2.5 billion media impressions and 9.5 million YouTube views – two milestone records that were reached faster than any ad in our history. Congratulations and thanks to Charlotte for using her sense of humour, acting talent, and stunning good looks to create a bit of fast food advertising history with us. We wish her well on what I’m sure will be a very successful career.
Also, swimsuit model Charlotte McKinney took over the Carl’s Jr. Twitter handle during the Super Bowl and helped to generate more than 4,500 Carl’s Jr. related tweets totaling more than 41 million impressions.