Cancer Council Australia Appoints Luminary As Digital Agency

Luminary continues to expand its presence in the Sydney market with its appointment as the digital agency partner for Sydney-based Cancer Council Australia’s national website redevelopment project.

The appointment follows a number of high-profile additions to the agency’s Sydney clientele this year, including Goodman Fielder, UNICEF and Real Pet Food Company.

Cancer Council Australia is a national organisation and works to support its members, the state and territory Cancer Councils. Luminary will initially be tasked with supporting Cancer Council Australia in replacing its national site,, and migrating it to the Kentico Kontent platform. This initial project will lay the foundation for further migration and consolidation of various microsites.

Andy Thompson, CTO at Luminary said:

We are very excited to work with Cancer Council Australia and its highly qualified digital team. Cancer Council Australia’s internal team will be very actively involved in directing the project, with support from Luminary in the more technical aspects of the implementation. This is a true client-agency partnership and aligns well with our recent move towards a more agile-focused delivery model.

Luminary Managing Director Adam Griffith described the relationship as a form of co-sourcing:
While the majority of the project build will be done in-house by Cancer Council Australia’s team, Luminary will provide support with more specialised services that are not necessarily worth Cancer Council Australia insourcing.

Luminary was selected by Cancer Council Australia following a competitive pitch process and an initial project scoping engagement. Griffith said:

We took Cancer Council Australia through an agile fundamentals course and project scoping exercise, and then we were officially appointed as the leading support agency to guide and mentor their team.

Cancer Council Australia CEO Professor Sanchia Aranda said Luminary was chosen for its technical proficiency, particularly in terms of headless content management systems and complex integrations. She also stated:

We realised we needed a modern approach to content management – something that would reduce duplication, improve efficiency and allow us to distribute our content across a range of channels and devices when required. So we chose Kentico Kontent to achieve that. Leveraging our internal expertise and skills to maximise cost-effectiveness was also an important factor for this project. With its deep expertise in Kentico – and especially Kentico Kontent – as well as a willingness to work with us and not for us, Luminary was a natural choice of technical and strategic partner.

The agency is not only the first agency in Australia to become certified as a Kentico Kontent Advanced Partner, but has also been heavily involved in product direction for the platform, via CTO Andy Thompson, Australia’s only Kentico MVP.

The new Cancer Council Australia website is expected to launch by mid 2020.

About Luminary

Luminary is an independent Australian digital agency that has been creating award-winning experiences since 1999. With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, Luminary’s offering includes digital strategy and transformation, UX design, development, hosting, and digital marketing. The agency specialises in the implementation of large-scale digital projects across a range of platforms including Kentico, Episerver, Sitecore and Umbraco.

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