After the Pie Tops of Pizza Hut, this ‘fascinating food delivery’ is really certainly becoming a fast trend. Burger Clan is a delivery service within PS4 online games and it is created by Burger King’s Spanish agency Lola MullenLowe.
Starting April 28, Spain’s pro-gamers will sneak into the endless multiplayer sessions and as a reward, they can actually order BK Whopper and Chicken Fries within the game. The project will roll out only in Spain for now, yet BK intends to bring the project to other markets in the future.
Bianca Shen, Burger King Marketing Director in Spain, states,
‘Burger Clan’ is a creative disruption in both the home delivery and gaming worlds and it strikes a great balance between useful and fun. As a brand we love acting differently, but with a strong purpose and relevance; Burger Clan is a great example of this thinking.
A beautiful collaboration and an example of the perfect target group – product/customer relationship. Great job, Burger King!