whatsapp icon

‘Burger Clan’ Is The Latest Food Delivery Service For Gamers

This is for you, gamers! Burger King has teamed up with Sony Playstation to deliver burgers during the game. The project is called #BurgerClan! 

After the Pie Tops of Pizza Hut, this ‘fascinating food delivery’ is really certainly becoming a fast trend. Burger Clan is a delivery service within PS4 online games and it is created by Burger King’s Spanish agency Lola MullenLowe.

Starting April 28, Spain’s pro-gamers will sneak into the endless multiplayer sessions and as a reward, they can actually order BK Whopper and Chicken Fries within the game. The project will roll out only in Spain for now, yet BK intends to bring the project to other markets in the future.

Bianca Shen, Burger King Marketing Director in Spain, states,

‘Burger Clan’ is a creative disruption in both the home delivery and gaming worlds and it strikes a great balance between useful and fun. As a brand we love acting differently, but with a strong purpose and relevance; Burger Clan is a great example of this thinking.

A beautiful collaboration and an example of the perfect target group – product/customer relationship. Great job, Burger King!

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Branding

Minimalist Logos Of Most Famous Brands

What would happen if logos were more minimalistic? To answer this ...

WORK | Social Media Campaigns

Burger King’s Biggest Virtual Burger On Instagram

Burger King is a very active brand on social media and ...

WORK | Guerilla Marketing

Into Horoscopes? Spotify Has Created Cosmic Playlists Just In Time For The Super Blood Moon

Spotify has launched its new ‘Cosmic Playlists’ series, which features a ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT