Burberry, the British heritage brand, has just unveiled a new logo for the first time in twenty years.
Burberry‘s creative director Riccardo Tisci has shared an email correspondance between him and the fashion’s favorite graphic designer Peter Saville to reveal the new logo and monogram.
Email screenshots on the brand’s official instagram account show that Tisci is asking Peter Saville to complete the new project in just four weeks.
According to the conversation, the new design reminds “a logo from 1908 and a Thomas Burberry monogram” that have been found by Tisci in the archives.
Riccardo Tisci shared:
Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.
Having all the details in mind, Saville came up with a new logo along with a monogram in just one month, as he was expected.
As Saville shared with Dezeen, “The new logotype is a complete step-change, an identity that taps into the heritage of the company in a way that suggests the twenty-first-century cultural coordinates of what Burberry could be.”
The new logo, designed in a contemporary sans serif, will replace the old logo in bespoke Bodoni font and used by the company since 1901. Also, the “TB” monogram pattern, which has been shared along with the new logo, is reminding the initials of Thomas Burberry who was an English gentlemen’s outfitter, and the founder of the brand.
The monogram will be seen in Burberry’s new marketing campaigns and probably on its accessories as well as its clothing.
Riccardo Tisci will be showing his first full collection for Burberry this September during London Fashion Week.
After the launch of the new logo and identity, which have already received positive reactions as well as the negative ones, Burberry has shared a recap video featuring the Tisci’s first runway collection, “Kingdom” for the brand.
With the holiday season approaching, Tisci has also revealed a spectacular Christmas campaign, “Close Your Eyes and Think of Christmas” for the brand.
Read more about the Burberry’s Christmas campaign and watch the film shot by Juno Calypso!