BSTRO Boldly Reimagines A West Coast Institution

Digital marketing agency BSTRO proudly unveiled the all new Mary’s on Davie diner — just in time for Vancouver’s Pride season.

Jill Tracy, founder and Chief Creative Officer at BSTRO explained,

You can’t keep a good Mary down. Our team is delighted to show Mary’s new concept to the world, and honored to be the design and strategy agency behind this fabulous new brand.

After an extensive renovation, a bold new interior design concept, and a totally reinvented menu, Mary’s on Davie is primed to become a fabulous food and drink destination for locals and visitors alike.

Mary’s is part upscale neighbourhood diner, part sassy brunch spot, and 100% part of the community.

With bright, bold, retro colors, a fabulous brand experience designed to put a smile on every face, and inclusive all-gender washrooms to ensure everyone knows they’re welcome — Mary’s on Davie is a place where everyone’s a little bit Mary.

Mary’s on Davie, formerly known as Hamburger Mary’s, is a Vancouver institution located in the heart of the Davie Village.

When it came time for strategy, concept, and brand design, the owners selected BSTRO based on the agency’s reputation for re-inventing brands, as well as their leadership in the LGBTQ marketing space.

BSTRO — recently recognized as one of San Francisco’s top LGBTQ-owned businesses—was also responsible for the West End Business Improvement Association’s award-winning new brand identity.

The agency has also delivered innovative campaigns for the Vancouver Queer Film Festival, The San Francisco AIDS Foundation, British Columbia’s queer resource center, and LGTBQ health organizations across Canada and the United States.

Mary’s on Davie opens today at 1202 Davie Street.


BSTRO is a digital marketing and branding agency with offices in San Francisco, Vancouver, and New York, known for developing engaging campaigns that create deeper connections between people and businesses. The agency drives creative initiatives for a roster of clients including BabyCenter, Johnson & Johnson Healthy Essentials, Neutrogena, Aveo Vision, the British Columbia Centre of Disease Control and

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