Bringing Leads Into Your Story: Our Work with Victims of Ink
Established in 2009 in Port Melbourne, Victims of Ink has built its reputation on delivering not just tattoos, but authentic, personal experiences. The business integrates its artistic approach into all aspects, including its website, to enhance client engagement. The website serves as a model for how businesses can use transparency to build trust and create meaningful customer experiences.
The Challenge
For Victims of Ink, the ideal website isn’t just a portfolio. It’s an extension of the studio itself, offering visitors a glimpse into the experience they’ll have when they walk through the door. Tattoo decisions are significant for customers due to their permanent nature and the emotion behind them. So, immersing them in the process as closely as possible before making the decision is crucial.
During this revisit, Click Creative revamped the website by focusing on SEO re-optimisation, specifically targeting localised keywords, and introducing an automated artist profile setup. This new feature allows Victims of Ink to easily create new artist pages without starting from scratch each time, maintaining a consistent layout while saving valuable time. These improvements ensure that the website continues to reflect the studio’s artistry and personal touch, while also making it easier to manage.
The Solution
Landing Page
As soon as visitors land on the Home page, they are greeted with a multimedia video of the studio, where they can see artists working and clients being tattooed to a bass-filled beat. The video showcases the tattoo process, providing customers with insight into the studio environment and helping them make informed decisions. It provides an insight into the studio’s culture, emphasising the importance of showing the process rather than just the final product.
Dynamic Artist Profile Page
As a specialised design studio, Victims of Ink understands that portfolios are powerful selling tools. Showcasing products or services plays a critical role in the customer’s decision-making process. Customers value products that reflect the time, effort, and creativity behind them. Victims of Ink’s artist portfolio pages don’t just showcase tattoo designs, they also bring stories to life through Q&A videos. This introduces the artist’s work, which creates trust and transparency.
On their bio, each artist can put their design styles and socials which they use to showcase more of their creativity. Therefore, customers can reach out directly, making the experience feel personal and interactive. This approach allows customers to engage directly with the artists, ask questions, and make informed decisions which makes the sales journey meaningful and trustworthy.
Each artist’s profile follows a consistent structure, from the page layout to the meta title, ensuring a smooth browsing experience. We introduced a new feature that allows Victims of Ink to automatically set up new artist pages and seamlessly remove team members when moving on. Starting with the uniform “Get Your Personalised Tattoo By [Artist Name]” title and standardised page outline, these features save time and eliminate the hassle of recreating each new artist’s page from scratch.
SEO: The Impact of Proximity
Picking the right keywords isn’t about following what’s most popular. It’s about adopting your customers’ thinking and finding the easiest way for them to find you. A local SEO strategy was implemented, targeting proximity-based keywords such as ‘Victim of Ink | South Yarra Tattoo Studio near me Melbourne’.
The location of Victims of Ink on Chapel Street offers a competitive advantage by being easily accessible in a well-known, edgy area. Customers searching for tattoo services often prioritise convenience and proximity. Typically, they begin with simple, location-based searches like ‘tattoo studio near me,’ seeking nearby options.
Final Thoughts
The website redevelopment aims to ensure that the digital presence effectively communicates the brand’s values and maximises customer engagement. The site serves as more than a portfolio by immersing visitors in the studio experience, building trust, and providing a complete user journey. This approach highlights a key insight for businesses in any industry: your website is more than just a platform for showcasing your work. It’s an opportunity to connect with customers and reinforce your brand’s core message.
If your business values authenticity, personal connection, and building trust through your online presence, the Click Creative team offers tailored solutions to achieve similar results. Whether it’s rebranding your website, refining your digital strategy, or creating a more engaging experience for your customers, we’ll work with you to craft a solution that reflects your brand and connects you with your audience.
About Click Creative
The team of Click Creative is a group of like-minded people dedicated to producing creative, effective digital solutions for our clients. Specialising in custom, bespoke websites, applications, and digital marketing solutions. We bring years of experience, yet bright new ideas to the table every day – we love programming, keywords and coffee!
