Edenspiekermann sees a very interesting future for conversational commerce.
That’s why Edenspiekermann, the global design and consulting agency, started working together with some leading companies to explore use cases and develop real-world conversational pilots and products.
The results strengthened their belief that they should accelerate their efforts in this field, and led them to broaden their focus from chatbots to conversational interfaces and, of special interest to them, cognitive services.
Complexity Icreases With Real Dialogue
Right now, it seems that companies attempting to innovate their customer interactions by using bots. Most are starting small, arguably a wise choice.
They’ll pick the low hanging fruit first by automating frequently occurring dialogues through question-and-answer services on their website, app or messaging platform -usually Facebook Messenger.
Such ‘simple conversations’ are relatively easy to script and they deliver results fast. However, as soon as you want to support more complex or larger-scale interactions, things get more complicated.
You need a solid platform to model, support, and analyze conversations. Traditional coding cannot deliver the speed and quality required. AI then becomes a crucial system component.
Reason.ai Helps To Kick-Off And Scale
To address this, Edenspiekermann and their partner Firmshift developed a platform for conversational commerce called Reason.ai. This is a modular AI-powered system that delivers a solid solution for conversational commerce and interfaces.
Their goal with Reason.ai is to make it easier to set up ‘bots’ or conversational customer journeys.
As the agency stated, this platform must be able to support multi-modal integration, automated learning, multiple, and context-aware intent recognition.
Edenspiekermann is a global design agency operating at the intersection of digital, branding and content. Working upon a deep-rooted foundation of research, strategy and stakeholder involvement, we design meaningful digital brand experiences so that customers become loyal followers. Edenspiekermann was founded in 2009, has offices in Europe, the US and Asia and currently employs 120 people.