WORK | Graphic Design

The Ultimate Components For Making A Successful Brand Reinvention In 2019

When Dunkin’ announced they were removing the “Donuts” from their name a couple of months ago, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. By all means,they reset consumer expectations and set the stage for a new wave of …

NEWS | Industry News

WPP Merges Y&R With VML And Forms A Brand Experience Agency, VMLY&R

WPP announced the formation of a new agency, VMLY&R. Merging of the two leading brands, VML and Y&R delivers a contemporary, fully integrated, creative and digital offering to clients in global. The new agency’s position and purpose will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create …

WORK | Graphic Design

The Feminist Letters – A New Typeface Created By Y&R

Y&R unveiled a new typeface named “The Feminist Letters” to draw attention to women’s issues. Created by New York-based ad agency Y&R, the new typeface is aimed to raise awareness around gender equality and designed for feminists of all genders to write to their government representatives on essential issues. The platform invites people to tweet …

NEWS | Industry News

Many Voices, One Song – Y&R Sydney’s First Work For Deloitte

Created by Y&R Sydney, Deloitte’s new campaign “Many Voices, One Song” celebrates diversity. Together with Y&R Sydney, Deloitte Australia has launched a new campaign to raise awareness about diversity and point out the importance of inclusion. The campaign features Melbourne community performance group, THE CHO!R, as well as Deloitte’s own employees. It’s shared on the …

WORK | Social Media Campaigns

Colgate Is Trying To Save Water With The Help Of Mirrors And Steam

With the help of Azimut Hotels, Colgate and Y&R Moscow collaborated on an extraordinary project called SaveWaterMirror to prevent excessive water usage. Every day each of us wastes more than 150 liters of fresh water, and we all know how harmful excessive water usage is for our planet. To prevent this, Colgate and Y&R Moscow …

WORK | Guerilla Marketing

Wish Upon A Coke, See It Come True!

A campaign focused on the expat community in UAE and their families, granting wishes and making dreams come true! Behind the glitzy skyscrapers, the magnificent architecture and the sparkle of Dubai, there are millions of migrant workers who struggle to make Dubai as glamorous as it is. Often these workers work long hours under rigorous …

NEWS | Industry News

Effie Worldwide Announces Effectiveness Index 2015

Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Effie’s core objective with its ranking is to recognise and reward ideas that have had the most impact across the globe, irrespective of …

WORK | Website Design

Interactive Novel By Land Rover: The Vanishing Game

Land Rover North America released The Vanishing Game, a new interactive, digital book written by internationally acclaimed British author William Boyd. This eight-part interactive story, an adventure thriller that goes from the streets of London to the Scottish Highlands is brought to life in a multi-sensory experience through mixed media content, including dynamic video, cinemagraphs, …

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