New Podcast The Agile World By Greg Kihlström Discusses The Evolving Brand-Consumer Relationship

Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will provide marketers, branding professionals, digital strategists, and customer experience experts a fresh perspective on the continually evolving dynamic between brands and consumers. Over 52 weekly episodes, season one of The Agile World …

The Importance Of Storytelling For Agile Brands

The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit my website here. As branding has evolved, the need for brands to tell unique and authentic stories that portray their mission and values has …

New Book The Agile Brand By Yes& SVP Digital Greg Kihlström Discusses The Evolving Relationship Between Company and Consumer

Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Yes& SVP Digital Greg Kihlström’s …

How To Use Social Media Listening To Help Your Brand Grow

Brands are being continually forced to keep up with the latest trends in order to stay relevant and successful. Successful brands have been using social media listening in order to stay ahead of their competition for years. If you’re not familiar with the term, social media listening is known as the process of identifying and …

Yes& SVP Digital Greg Kihlström Announced As Chair Of American Advertising Federation National Technology Advisory Committee

Today, at ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as the first Chair of the AAF’s National Technology Advisory Committee. It is the organization’s first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry …

Ingrid Vax Joins Yes& As VP Of Marketing

Yes&, a performance-driven marketing agency based in Alexandria, Virginia, announced today that Ingrid Vax has joined as Vice President of Marketing. Vax will take a lead role in the marketing of Yes& to commercial, not-for-profit, and government sectors as well as coordinating relationships between a growing network of specialty agencies anchored by Yes&. Robert W. …

3 Ways To Turn Customers Into Influencers

Influencer marketing has become an extremely effective way to reach consumers because of the perceived authenticity that influencers have. They’re seen as experts in their industry, so if they like a product, consumers will be more likely to buy it. However, there is a way to get an even more authentic feel, and that’s by …

Yes& Wins Gold Healthcare Advertising Award For Geisinger Work

Washington DC based agency Yes& continues to build its reputation in the healthcare marketing arena. Yes& is proud to announce that their Geisinger Engagement Survey Promotion for Geisinger Health won a Gold Healthcare Advertising Award in the Employee Communication category. The Healthcare Advertising Awards, now in its 35th year, is the oldest, largest and most …

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