International Women’s Day Tribute: Highlighting The Role of Women in Digital Marketing Industry

This year, DAN Global is calling its members to celebrate International Women’s Day! In this brilliant month, the entire world is joining hands to celebrate women in joyful and remarkable ways. As some of the strongest feminist movements have taken place in the previous years, today more than ever, celebrating women’s success and achievements has …

4 Ways Brands Can Make Strong Connections With Buyers

As we move ahead into 2019, brands are scrambling for more ways than ever before to make lasting connections with buyers. We are in an age of the buyer where consumers no longer rely on sales people to help them make purchasing decisions; your customers are engaging in their own research to learn more about …

Not Your Ordinary “How to Improve Your Digital Marketing Strategy For 2019” Article

We see them every year; articles that advise people on how to improve their digital marketing strategy going into the new year. The problem with most of these articles is that the tips aren’t relevant for the new year. Instead, the year’s subject is simply tossed into the title with the attempt to make it …

How CEOs Can Build Growth Momentum In Difficult Times

If your online sales in 2018 left something to be desired, you are not alone. For many organizations it seems this year has been one of marketing trial and error, and one that saw huge losses in organic traffic due to a number of Google algorithm update. Then there are agencies who have bigger challenges …

BLOG | SEO & SEM

Why Corporate Leadership Needs SEO-Driven Link Building With Content To Achieve Growth Goals

For years, businesses and SEO agencies alike have been debating the importance of link building. Let’s begin this article by clearing up any misconceptions that might be hovering in your mind regarding the value of external links. According to Google, links are absolutely necessary for ranking content. Period. The problem is that few SEO agencies …

Setting Realistic Growth Goals With Marketing Stacks: What Every CEO Should Know

A savvy CEO understands the value of setting growth goals that take their organization into the right direction. But defining what that right direction is, and engineering a road map to get there, is not so simple or straightforward. According to the 4th Annual Staples National Small Business Survey, more than 80 percent of 300 …

How Leadership Teams Take The Wrong Approach Seeking Partnerships With Digital Marketing Agencies

A 300-page book can easily be written that covers the multiple reasons why organizations benefit from partnering with marketing agencies. But, there is value in uncovering the wrong approach and logic that’s typically taken when vetting them so that C-suite types can make the best decisions for their companies. Most companies start searching for the …

BLOG | SEO & SEM

How to Create An SEO-Friendly, Growth-Driven Blog For 2019

The value of blogging is something organizations have embraced for several years now. Companies know that a blog promotes brand loyalty, can play into online reputation management, and accommodate a variety of digital marketing strategies such as SEO and inbound. The problem is that very few businesses run and manage a blog correctly, nor do …

BLOG | SEO & SEM

How To Succeed In Growth Marketing

It’s interesting, but almost every time a new client phones our agency they say things like “we want to be number one on Google” or “we need SEO services”. But this isn’t what they really want. In talking to these callers it becomes clear they want what every business wants: to hit their revenue targets …

BLOG | SEO & SEM

How To Spy On The Competition To Improve Your Growth Marketing Efforts

The backbone to a successful growth marketing strategy lies in one’s ability to understand the competition. When marketers discover how buyers engage with industry related content, and how it plays into their purchase-making decisions, every channel of a marketing stack can be optimized to achieve growth goals. Social media, technology, and content audits are very …

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