WORK | Social Media Campaigns

‘Is This Thing On?’ Twitter Showcases Tweets From Times Square In New York City

Twitter this week, aired an outdoor campaign in New York City to engage users in a natural way. Created by the company’s in-house marketing team, the project includes tweets from the @Twitter account on billboards in Times Square to show the brand’s voice. Because of their new marketing scheme they reveal their new tone in …

WORK | Social Media Campaigns

Meet The Real John Lewis, The Man Who Stars In The Brand’s Christmas Campaign On Twitter

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken and becomes the star of the brand’s Christmas celebration this year. Every year, John Lewis receives a big amount of tweets from people who think that they’re contacting the department store and last year he received 50,000 tweets. Lewis’ responses got the #NotARetailStore hashtag …

WORK | Social Media Campaigns

Tweet To Test Drive A MINI On-Demand

MINI USA has partnered with Twitter to create the “Tweet to Test Drive” program. This on-demand test drive program is quite narrow in scope, being available only in San Francisco and Los Angeles between October 30 and November 30 and only offering test drives of the MINI Countryman and Countryman Plug-In Hybrid. Still, this is …

NEWS | Social Media News

Twitter Now Shows The Action Of How Reported Tweets Are Displayed

Twitter is bringing some clarity to the reported tweets subject by highlighting them as their new process. In an officially announced update on the company’s blog, Twitter will now clearly highlight when a reported tweet had an enforcement action taken against it. The goal, writes Twitter Product Manager Sam Toizer, is to help the public …

NEWS | Social Media News

Twitter Will Allow You To See Your Tweets In Chronological Order Again

Being on time is priceless — especially when it comes to social media universe. Twitter announced that they plan the option to view users’ timelines reverse chronological order once again, allowing them to eliminate the “Show the best Tweets first” format. The platform was created with a reverse chronological order, but the company switched to …

NEWS | Social Media News

Twitter Invites Experts To Help Them Measure The Health Of Its Social Platform

Twitter has announced a new initiative asking experts to share their opinions on being a “healthy” social network in 2018. Recently, Twitter has been struggling with aggressive and abusive content and these experiments have led company to take the next step: measuring the health of conversation on the social platform. Twitter CEO Jack Dorsey said: …

NEWS | Social Media News

Twitter Announces The BrandBowl Winners – Brilliant Campaigns Created For Super Bowl

At the end of this January, Twitter has announced its first ever official competition, #BrandBowl to reward the best campaigns and brands on Twitter. Now that we know the first champions! This year, Twitter has been a popular platform for the Super Bowl fans to talk about #SB52. While the conversation was getting deeper, the …

NEWS | Industry News

The Hamburger Issue Between Google And Apple Took Over Twitter

A debate about Google and Apple’s hamburger emojis took over the internet this weekend, therefore we decided to shed light on the metaphors underlining the issue. In a Tweet on Sunday, Thomas Baekdal, Founder of the Baekdal Media, realized the differences of the design elements between the hamburger icons of Google and Apple. The topic …

NEWS | Social Media News

If You’re A Big Sports Fan, Twitter’s New Feature ‘Happening Now’ Is Just For You

Twitter’s latest attempt is to help users reach more popular and relevant tweets on the whole platform, but it is currently limited to sports for now.  The new feature, “Happening Now” is introduced as a tool for the users to keep up with their interests more frequently. At the top of a user’s timeline, they’ll …

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