Customer’s Best Experience Reveals Your Brand Story

Brands are like people; each has its own unique story. Whether these stories are creative or ordinary, exciting or boring, inspiring or meaningless, often depends on how they are told. There are many ways to tell the story of your brand, but inviting your customers to have a brand experience with its story makes it …

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Introduction to Circular Design: Design & the Circular Economy

The circular economy has great importance for our world as it is productive and sustainable. Also, the design stage of production is critical in the transition to the circular economy. It is possible to extend the life cycle of the materials and be more efficient with circular design. Nature constructs circular systems while humans set …

MOOV By Garenta: A Brand New Perspective On Car Rental

SHERPA carried out an efficient development process with MOOV by Garenta, which provides practical and economical solutions for short-term car rentals and they achieved a service and customer experience design that successfully integrates this functional product. About the project It’s no longer a dream to rent and start driving the car you want, whenever you …

The 9 Key Steps of Customer Experience (CX) Journey Mapping

A CX journey map can be created by predicting the respective behaviours of different personas, based on data collected by research, across the different channels and touchpoints determined by emerging ideas that come about through comprehensive and swift teamwork. Now, we are going to analyse the CX journey mapping process in 9 steps by using …

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