How To Create An Effective Digital Strategy

An effective digital strategy is a crucial part of a successful business; you need to know where they are going or how they are going to get there. However, when it comes to digital, it’s surprising how many online businesses don’t have a strategy or goals in place. Why is a digital strategy important? If …

How To Write Effective Meta Descriptions

Meta descriptions are an important part of the SEO jigsaw and can have a serious impact on page performance. The meta description field is your first opportunity to sell your content by giving your audience a snippet of what’s to come. If you ignore them or do not give them the attention they deserve you …

BLOG | SEO & SEM

Top SEO Tips That Are Often Overlooked

SEO success can require a lot of planning, work and monitoring. However, there are a few SEO tips that every marketer can use. They can give your SEO campaign that much needed boost. Here are some top SEO shortcuts that are often overlooked. Top Crawling Tips Site Speed Our first SEO tip is about your …

Ridgeway Partners International Diamond Company De Beers And Served On Their Interactive Features

Inspirational interactive e-learning for the diamond industry. De Beers Group Institute of Diamonds wanted to build and offer inspirational online courses to root professionalism back into the industry and give it some of the desired rigour and authority. They aimed to share their unrivalled knowledge to industry members and other interested parties across the globe …

Christie & Co: A Mobile-First, Performance Focussed Search Platform by Ridgeway

Christie & Co that buys and sells businesses to corporate and independent clients in the hospitality, healthcare, medical and retail sectors, were looking for strong Kentico expertise to adopt their mobile first search solution and take ownership of future development. During initial workshops together, the Ridgeway team identified the need to improve Christie & Co’s …

Krispy Kreme: A Digital Dream For Doughnut Lovers

Krispy Kreme, the global doughnut and coffee chain, needed a new UK website help drive their brand forward, create excitement and engagement among visitors and deliver increased revenue through ecommerce. They needed a mobile-first, seamless end-to-end customer journey which would delight users and increase conversions for the business. Adrian Mosley, Head of Digital, Krispy Kreme …

Ridgeway Brings A Transforming Approach To Redesign YO!’s Online Presence

Optimising online visibility in the restaurant space When leading high street Japanese restaurant brand YO! needed a new website, they approached Ridgeway to transform their rich offline offering into a compelling online experience for customers. The result was a new site that showcases the brand’s range of delicious dishes and ingredients, and enables customers to …

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