Created By BETC Paris, Riopy Makes “The Score” With The New Peugeot 508

The new global campaign of BETC Paris and Peugeot helps the brand to stand out in a crowded market through an artistic performance. BETC Paris teams with composer and pianist RIOPY, best known for his work on “The Danish Girl” and “The Shape of Water”. Together, they challenge to compose the first piano setting to …

Peugeot Launches First Interactive Race Film Ever By DPDK

Digital agency launches first ever online race film made entirely from real video footage. Peugeot interactive race film ‘Chase the Line’ is a campaign, conceived by creative digital agency DPDK. Users are challenged to drive the perfect line on iconic French racing route ‘Circuit de Charade’, with the new Peugeot 308 GTi by Peugeot Sport. …

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