BLOG | Digital Marketing

What’s The Deal With Google’s New web.dev Tool?

There’s a new Google tool on the block. At the beginning of November 2018, Google launched web.dev, an “actionable guidance and analysis” tool. This new tool is still in beta, but its current features include providing site audits and “structured curriculums,” or online guides, on topics like site security and faster loading times. If you’re …

BLOG | Mobile Marketing

What Does Google’s Mobile-First Indexing Mean For Businesses In 2018?

Let’s face it. We’ve been hearing about mobile-first for years now. It’s been an imminent Google algorithm update for a while now, so it’s easy to forget exactly what it is and why it matters. Brush up on your mobile-first history and find out why it’s so important right now. The mobile-first index timeline • …

BLOG | Digital Marketing

The Latest Updates From Google’s HTTPS Movement

Google is continuing to push for a totally secure web. Chrome 68 became available to download at the end of July 2018. Perhaps the most noticeable new feature in this browser update is the obvious “Not secure” message in front of any non-secure site URL. In the past, an informational “i” con would appear next …

BLOG | Digital Marketing

Goodbye, AdWords – What You Need to Know About Google’s Big Rebrand

If you’re a paid search aficionado, you probably have Google AdWords bookmarked on your browser. However, it’s time to bid adieu to AdWords as you know it. Don’t worry, the platform itself isn’t going anywhere. It’s just getting a name change. Starting July 24, 2018, Google AdWords will become Google Ads. What does this update …

NEWS | Agency News

Perfect Search Media Named One Of Inc.’s Best Workplaces 2018

Perfect Search Media is one of the highest-scoring businesses with standout employee engagement. Perfect Search Media has been named one of Inc. Magazine’s Best Workplaces for 2018, the publication’s third annual ranking in the fast-growing private company sector. This accomplishment is the result of a wide-ranging and comprehensive measurement of private American companies who have …

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