NEWS | Brand News

LVMH Launches An Application Of Blockchain Technology For Tracking

Global luxury goods conglomerate LVMH is developing a blockchain solution to authenticate and track luxury merchandise. The blockchain platform is called AURA and is designed to track luxury goods and prove their authenticity using blockchain technology. Launching next month, for Louis Vuitton and Christian Dior brands before being opened up to LVMH’s other luxury and …

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