IBM Has Introduced A New Brand Platform Along With A New Campaign – “Let’s Put Smart To Work”

IBM has announced a new brand platform to put smart to work and invites users to use IBM’s technologies to transform healthcare, retail, banking, automotive and other industries. The new platform created by IBM is aiming to explain how technologies such as AI, Cloud, Watson, Blockchain and IoT can change our world in a better …

WORK | Branding

Plex Says Hello – The New Corporate Typeface Of IBM

IBM decided to replace Helvetica with a new corporate typeface called IBM Plex. IBM Plex is IBM’s first ever “bespoke” font which is designed to be used in almost every platform that letters show presence in the company’s visual communication – its websites, Powerpoint presentations, marketing initiatives, apps and so on. Mike Abbink, the typeface’s …

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