BLOG | SEO & SEM

Solving Problems Through Storytelling – How To Write B2B Website Copy

Climbing to the top of Google’s SERP is often considered the holy grail of B2B marketing. Because of this, it can be tempting to write for what Google’s search engine looks for, rather than what your potential customers might want to read. However, this will only ever get you so far. For instance, you may …

NEWS | Agency News

Fifty Five and Five Announces New Tools To Help You Improve Your Marketing IT – Just In Time For Christmas!

It’s been a couple of months since Fifty Five and Five’s last company update, but like Santa’s little elves, the amazing team has been busy in the run up to Christmas. Top of the list, they’re excited to announce some major new research and tools which will help you with the task of marketing IT …

BLOG | Content Marketing

Attention Spans Aren’t On The Decline – And What That Means For Marketers

Will you make it to the end of this article? The statistics say: probably not. Our lust for content in the digital age has led many to believe, and some outright claim, that our attention spans are declining. In fact, at just 8 seconds, our attention spans are less than that of a goldfish, according …

BLOG | Content Marketing

Banish The Blank Page: 4 Ways To Generate B2B Blog Post Ideas

Do you run your company’s blog, maintain the content calendar, or regularly contribute articles? If so, how do you find the process of coming up with new ideas? Blogging is a fundamental part of most businesses’ B2B marketing efforts, and is used to: • Engage in thought leadership • Improve SEO ranking • Build relationships …

BLOG | Digital Marketing

How To Improve Your Email Open Rates

Email remains the standard for digital communication, as useful for one-on-one conversations with colleagues as it is for sending messages to clients around the world. For marketers, it remains a great way to connect with your audience. But as long as email remains such a popular method of communication, some challenges will also remain. Business …

BLOG | Content Marketing

Can Artificial Intelligence Replace The Content Writer?

You don’t have to look far to find statistics and predictions on the future impact of artificial intelligence (AI). But while self-driving cars and augmented reality headsets have excited consumers, enterprise headlines have focused more on the risk that it poses to workers. Analyst giant Forrester have claimed that 16% of jobs in the U.S. …

NEWS | Agency News

Fifty Five and Five Launches List To Rank Microsoft Partners On Marketing Quality

3rd annual report ranks the marketing quality of 25,000 Microsoft Partners. Digital marketing agency, Fifty Five and Five today launched their annual Top 50 Inbound Marketing Excellence report, which ranks the digital marketing quality of Microsoft Partner companies. The report uses a range of independent metrics to objectively score digital marketing across three key areas: …

BLOG | Content Marketing

“The Customer Experience Is Always Right” – Why CX Is Transforming Marketing

Thanks to the devices the majority of us carry in our pockets, there are more avenues to divert our attention to than ever before, each fighting to be noticed. For marketers, that’s a challenge: in such a crowded marketplace, where customers want to be in charge of curating their own experiences, how do you stand …

BLOG | Social Media Marketing

Getting To The Heart Of B2B Twitter Marketing

With 319 million monthly active users that, between them, are sending out 500 million tweets every single day, Twitter is one of the leading social media platforms. It’s safe to say, then, that there are a lot of people using the platform—but are they using it for business or pleasure? You might think of social …

BLOG | Mobile Marketing

How To Inject Life Into Your Marketing With A Mobile Strategy

Over the last 10 years, advancements in tech have had a huge impact on our professional lives; from getting our personal tasks done, to how we talk with our colleagues and collect information from our customers, it’s certainly improved how we all work. One of these particular advancements is the growth of mobile, and for …

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