How Personalised Marketing Offers Superior CX and Builds Stronger Customer Relationships

For centuries, the art of the sale meant tailoring your pitch to individual customers. Encyclopedia salesmen, (remember them!) lugged around suitcases loaded with volumes of books, knocked at doors and crafted their pitch to suit the customer’s needs. The sale’s potential success or failure relied on adding that personal touch. The web’s introduction ushered in …

Fifty Five And Five Expands To The US

Leading London-based digital marketing agency Fifty Five and Five have opened their first international office in the tech capital of Seattle, Washington. 2019 has been a year of great success for Fifty Five and Five. With 50% of the company’s revenue coming from the US and Canada, the choice to open an official US office …

How to Write Great LinkedIn Content

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2019 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a …

The Value Of Personas In Content Marketing

In marketing, your content should aim to get into the ‘mind’s eye’ of the reader; helping them visualize a problem, an object, event, or situation without the thing being present to the senses. Creating a believable, emotional, or fantastical image in the mind of the reader is what defines great literature. It’s also what can …

4 Of The Best Experiential Marketing Experiences Of 2018

Experiential marketing allows brands to offer their customers memorable experiences, often through planned events with product samples. But these events aren’t just dinner and drinks. They’re interactive and they’re elaborate, offering experiences to attendees that are unique. Earlier in the year, prestigious British charity D&AD gave its first award for experiential marketing to FCB India. …

BLOG | SEO & SEM

5 Ideas For Different Types Of SEO Content

When you hear people discussing ongoing SEO content, there’s a good chance they’re talking about blogs. In fact, blogging is such a fundamental part of inbound marketing best practice that, at this point, it’s scarcely worth disputing. There are plenty of good reasons for this, but the most important is SEO. Google likes websites that …

Why Is It So Important To Write A Good Brief?

These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally it’s more valuable for their employees to focus on other, high value tasks. It’s for …

BLOG | Web Design

5 Features Of Well Designed B2B Websites

It’s 2018: every company has a website and there’s more marketing material on the internet than one person could ever read – even if they wanted to. Businesses that want their website to gain attention and generate leads must work harder than ever to get potential customers on their site and keep them around once …

Is Social Selling A Part Of Your Digital Marketing Strategy?

With the ever-increasing rise of digital technologies, the marketing landscape has changed a lot in recent years. One of the most significant disruptors continues to be social media, along with the new tools and techniques that can help you target and define your audience even further. Even with the recent data scandals, social media still …

The Latest Tech Trends – Marketing Risks And Rewards

The world of marketing is constantly evolving; its main driver the rapid advancement of technology. Tech innovations offer fresh ways for marketeers to reach out to new audiences—with the growth of social media over the last decade a prime example. Yet, social media is just the tip of the iceberg. When you consider the likes …

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