Getting Started with PPC Google Ads to Drive More Traffic

With over 246 million unique visitors, 3.5 billion daily interactions and a return on investment of approximately 700% – it’s no surprise that Google Ads is a wildly popular advertising option for businesses across all industries. Google is the most prevalent search engine out there, making it a highly effective platform for reaching a wide …

Best of 2019: An Ultimate Coverage of the Greatest News and Updates From the Member Agencies

Presenting an ultimate coverage of 2019 from our member agencies, their updates and achievements! We are happy to present a compiled list of our favourite news and updates from the last year. So, Digital Agency Network is here to present a coverage of 2019 to remember a year of spectacular achievements and revisit some of …

Interactive Content: How To Think Outside The Box With Your Marketing

If you’re a marketer, there’s a good chance you’re familiar with the tried and tested method of creating content in pdf form and putting it behind a lead generation form. This has been a staple of B2B marketing for some time and is set to remain so, for now at least. Innovations continue to change …

A Guide To Conversion Rate Optimisation (CRO)

The rapid rise in enterprise tools, technology and competition – alongside heightened customer expectations – is putting increasing pressure on B2B marketers. As a result, B2B marketing teams need to be multi-faceted and dynamic in their approach to reaching new audiences and forging lasting connections. Nowadays, most marketing teams are responsible for driving traffic towards …

How To Achieve The Right Tone Of Voice For Your Brand

When talking about branding, Seth Godin once said“People do not buy goods and services. They buy relations, stories and magic.” And I think he’s spot on. People connect with a brand through the stories they tell, and how they market themselves. It’s all about language and tone. Which is exactly why achieving the right tone …

The Rise Of Smarketing And Why You Need It

Professor Chris LoDolce defined smarketing as “The alignment of the sales and marketing team around common goals within a business or organisation, focused on improving revenue.” The two teams are traditionally disconnected and viewed, at least internally, as two separate entities. They tend to work with cross-purposes, but the evolution of the B2B buying process …

Give Your Business An Edge With Neuromarketing

We all know that when people say one thing it’s quite possible that they mean another. “I’m fine!” in the UK is a particular favourite. Now, if we were to strap them to a lie detector test, we’d know the answer once the needle lost control and started scribbling chaotically. Neuromarketing works according to the …

How To Provide Value For Your Customers With Great Inbound Marketing

As a business, there is a myriad of ways that you can improve your reputation and attract customers to your site – without competing for ad space, jostling for your customers’ attention or spending a big chunk of your marketing budget. Inbound marketing can help achieve this. What we talk about when we talk about …

How Personalised Marketing Offers Superior CX and Builds Stronger Customer Relationships

For centuries, the art of the sale meant tailoring your pitch to individual customers. Encyclopedia salesmen, (remember them!) lugged around suitcases loaded with volumes of books, knocked at doors and crafted their pitch to suit the customer’s needs. The sale’s potential success or failure relied on adding that personal touch. The web’s introduction ushered in …

Fifty Five And Five Expands To The US

Leading London-based digital marketing agency Fifty Five and Five have opened their first international office in the tech capital of Seattle, Washington. 2019 has been a year of great success for Fifty Five and Five. With 50% of the company’s revenue coming from the US and Canada, the choice to open an official US office …

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