WORK | Graphic Design

The Ultimate Components For Making A Successful Brand Reinvention In 2019

When Dunkin’ announced they were removing the “Donuts” from their name a couple of months ago, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. By all means,they reset consumer expectations and set the stage for a new wave of …

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