BLOG | Digital Marketing

How To Create Personas For Marketing In 2019

What is a marketing persona? A persona in the context of marketing refers to the ideal customer or customers for your business. They are defined by a mixture of any of the following attributes or activities: demographic shopping habits location job role / description interest in product need for product They’re fundamental to marketing because …

NEWS | Agency News

Grab Your Graduation Hats, This Site Passes With Distinction

Despite being 100% digital since 2001, Distinction’s previous site did not represent them well enough. The agency has changed significantly over the last 3 years, and this led to an internal evaluation of their values, strategic positioning and proposition. After this review period that lasted three months, Distinction team identified the website as a key …

BLOG | Digital Marketing

Major Changes To Google Maps API

Google just announced major changes to their Maps API terms that will almost certainly affect you. The announcement, I’m afraid to say, is not good news. It’s already causing a few headaches. As of 11th June, Google is slashing free usage limits and significantly increasing the cost of using their Maps API. Free usage is …

BLOG | Digital Marketing

Connect Your Brand With The Right Digital Influencers

A summary of all you need to know about the power of digital influencers. In recent years, we’ve seen a rise in digital influence in marketing. This is where brands use influencers to connect to more people, grow their reach and build a bigger and better network of trusted and passionate followers. Brands use various …

BLOG | SEO & SEM

Top 3 Reasons Why You Need To Be Using GTM

Nowadays, modern marketers have access to more data than ever before and the pressure is on to turn this data into opportunities, especially considering that the European Union (EU)’s General Data Protection Regulation (GDPR) is about to impose much greater regulatory control over EU residents’ personal data forcing businesses to change the way they make …

BLOG | Content Marketing

5 Of The Best Tools To Create Engaging Content For Your Site

In today’s digital world, content should be at the heart of any great integrated digital marketing strategy. Valuable content adds to the overall user experience and helps you boost search engine visibility. If you invest in creating a high-quality site that contains original content, search engines will help you get more exposure, improving your site’s …

BLOG | Digital Marketing

Artificial Intelligence And Its Impact On Digital

Since the very beginning of 2016, Artificial Intelligence (AI) has made incredible progress. From autonomous driving to the AlphaGo’s victory over the world champ Lee Sedol, the achievements made by AI in the past year have been more than impressive. Google’s DeepMind AI can now read lips better than a professional and has mastered the …

NEWS | Agency News

Digital Agency Distinction Release Christmas Movie Game To Celebrate The Festive Season

A Midlands based agency has just released a game that will test the limits of your Christmas movie knowledge. • Identify 20 Christmas films that are hidden in the festive scene • Perfect for some office competition or when the family is gathered around the TV on Christmas Day • Against the clock to reach …

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