NEWS | Awards

Distinction Are Kentico Site Of The Year 2018 Winners

Delighted to share that Distinction have just won a Kentico Website of the Year award for Best Consumer Goods Website! The award is for the agency’s work with Pan Macmillan on their website. The project touched every part of their team – strategy, design, development, marketing, and account and project management – with lots of …

BLOG | SEO & SEM

The Rise of Rich Search: Is Google Pushing Out the Small Brands?

The TL; DR version The SERPs have changed. Search features have become a dominant force in the results pages of most major search engines, particularly Google, and this could have major implications for the millions of smaller companies that rely on search engines for their traffic. Historically, Google has provided a relatively level playing field …

How To Create Personas For Marketing In 2019

What is a marketing persona? A persona in the context of marketing refers to the ideal customer or customers for your business. They are defined by a mixture of any of the following attributes or activities: demographic shopping habits location job role / description interest in product need for product Creating buyer personas will help …

Grab Your Graduation Hats, This Site Passes With Distinction

Despite being 100% digital since 2001, Distinction’s previous site did not represent them well enough. The agency has changed significantly over the last 3 years, and this led to an internal evaluation of their values, strategic positioning and proposition. After this review period that lasted three months, Distinction team identified the website as a key …

Major Changes To Google Maps API

Google just announced major changes to their Maps API terms that will almost certainly affect you. The announcement, I’m afraid to say, is not good news. It’s already causing a few headaches. As of 11th June, Google is slashing free usage limits and significantly increasing the cost of using their Maps API. Free usage is …

Connect Your Brand With The Right Digital Influencers

A summary of all you need to know about the power of digital influencers. In recent years, we’ve seen a rise in digital influence in marketing. This is where brands use influencers to connect to more people, grow their reach and build a bigger and better network of trusted and passionate followers. Brands use various …

5 Of The Best Content Tools To Create Engaging Content For Your Site

In today’s digital world, content should be at the heart of any great integrated digital marketing strategy. Valuable content adds to the overall user experience and helps you boost search engine visibility. If you invest in creating a high-quality site that contains original content, search engines will help you get more exposure, improving your site’s …

Artificial Intelligence And Its Impact On Digital

Since the very beginning of 2016, Artificial Intelligence (AI) has made incredible progress. From autonomous driving to the AlphaGo’s victory over the world champ Lee Sedol, the achievements made by AI in the past year have been more than impressive. Google’s DeepMind AI can now read lips better than a professional and has mastered the …

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