All You Need To Know About WeChat In The First Half Of 2019

WeChat is continuously updating and adding new features. With >1.1B monthly active users, the Chinese dominant platform has already evolved into something much more than a traditional social media platform. It is almost an Operating System. Consumers see the platform as the source of their entertainment and information, and additionally a channel for purchasing goods …

A Full Guide To The Leading Chinese Social Commerce Little Red Book

Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was initially born with multiple capabilities that essentially combined e-commerce and UGC sharing functions, a perfect example of this is …

5 Transformations Instagram Checkout Will Bring To Your Social Media Strategy

Instagram has recently released a new function—Instagram Checkout. Users can now shop and proceed to check out the items without leaving the app. With the launch of this new function, Instagram is evolving into a marketplace, instead of being “just” a great social media platform. By keeping users in the app during the whole purchasing …

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