Coca-Cola’s Uplifting New Ad: Choose Happiness

Coca-Cola has unveiled an uplifting new film touting “Choose Happiness”, part of the company’s effort to streamline messaging across all its brands. In the first week of March, Coca-Cola became the master brand for classic Coke, Diet Coke, Coke Zero and Coke Life under a new one-brand strategy. The brand has unveiled a new UK …

Coca-Cola’s True Friendship Campaign: #VerdaderoAmigo

Coca-Cola’s new ad campaign celebrates true friendship, unity, teamwork and happiness by re-designing its iconic wavy ribbon into the “fist bump” symbol. For its newest marketing campaign in Latin America, Coca-Cola and Pereira & O’Dell agency have created the “True Friendship” campaign that aims to highlight what being a good friend means and how important …

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