NEWS | Brand News

Coca-Cola Is Buying British Coffee Chain Costa For £3.9 Billion

The Coca-Cola Company announced their official move to acquire Costa Limited which is the UK’s major coffee shop which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola …

The Most Creative And Effective Marketing Campaigns In 2016

Warc 100, an annual ranking of the world’s most creative and effective marketing campaigns, has recently revealed the 100 best marketing campaigns for the years 2014-2016. Warc 100 has chosen the marketing campaigns from more than 2,000 winners of effectiveness and other marketing excellence awards from around the world. They select campaigns based on: Marketing …

WORK | Branding

Minimalist Logos Of Most Famous Brands

What would happen if logos were more minimalistic? To answer this question, StockLogo re-designed famous logos using only lines, curves and brand colors. For this experiment, StockLogo decided to redesign widely recognised logos. Companies like Coca-Cola, Google, KFC, LEGO, Nike, Pepsi made the list. Redesigned logos, even though reduced to sheer curves, are still recognizable. …

NEWS | Brand News

Coca-Cola’s New Marketing Strategy – Taste The Feeling

The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest campaign in over a decade. Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based campaigns from anti-bullying to supporting exploited migrants in Dubai. However, it was becoming all too preachy. With the entrance …

Feel Like A Celebrity With #CokeMyName

Tweet with hashtag #CokeMyName to have your name & a unique fact about it star on a billboard in Times Square. After the triumph of the clever drinkable billboard for Coke Zero, Coca Cola’s recent outdoor campaign, lets you tweet to have your name splashed on a big screen, in Times Square. Here’s to taking …

Wish Upon A Coke, See It Come True!

A campaign focused on the expat community in UAE and their families, granting wishes and making dreams come true! Behind the glitzy skyscrapers, the magnificent architecture and the sparkle of Dubai, there are millions of migrant workers who struggle to make Dubai as glamorous as it is. Often these workers work long hours under rigorous …

Coca-Cola’s Uplifting New Ad: Choose Happiness

Coca-Cola has unveiled an uplifting new film touting “Choose Happiness”, part of the company’s effort to streamline messaging across all its brands. In the first week of March, Coca-Cola became the master brand for classic Coke, Diet Coke, Coke Zero and Coke Life under a new one-brand strategy. The brand has unveiled a new UK …

Coca-Cola’s True Friendship Campaign: #VerdaderoAmigo

Coca-Cola’s new ad campaign celebrates true friendship, unity, teamwork and happiness by re-designing its iconic wavy ribbon into the “fist bump” symbol. For its newest marketing campaign in Latin America, Coca-Cola and Pereira & O’Dell agency have created the “True Friendship” campaign that aims to highlight what being a good friend means and how important …

Coca-Cola Pours Happiness With Make It Happy Campaign

Coca Cola advertising during the 2015 Super Bowl was focused on making the internet happier with the ad campaign titled “Make It Happy”. The ad featured a unique spin on the importance of creating more positivity on the World Wide Web, highlighting inspiring moments of optimism in the face of online negativity. Through the ad, Coca-Cola …

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