A Social-First Content Strategy For Silhouette By Bookmark

Bookmark developed a social-first content strategy for premium eyewear brand, Silhouette. They are asked to create a fully integrated paid and owned content strategy to engage and connect with Silhouette consumers globally. Objectives Raise awareness of Silhouette eyewear globally Create the emotional desire to try on Silhouette Build a relationship with target consumers through heightened …

Bookmark Celebrates Their Third Year!

On the occasion of Bookmark’s third anniversary, they’re taking a look at the memorable moments from the past year! In October 2016, Spafax Content Marketing and Forward Worldwide came together to form Bookmark Content and Communications. Three years on, they’ve grown as one of the world’s premier full-service marketing companies. So, let’s take a look …

Bookmark Has Contributed To The Creation Process Of A CRM Programme For Patek Philippe

The CRM programme Bookmark developed for Patek Philippe is one of the longest running and most successful CRM programmes in the high-net-worth sphere. Aside from the magazine and accompanying videos, the agency also partnered with Patek Philippe on several other branded content projects including a 400-page book: Patek Philippe, the Authorized Biography. Brief To open …

Nobis Appoints Bookmark as PR and Experiential Agency of Record

Bookmark, one of the world’s leading content and communications agencies, has been named the Agency of Record (AOR) for Nobis. Bookmark will provide public relations and experiential strategies to the thriving luxury outerwear brand. The Canadian-based company Nobis is present in over 40 countries and uses high-performance textiles and technological innovation to create outerwear and …

WORK | Branding

Created By Bookmark, Fabric Magazine Celebrates Luxury London Living

Fabric is a luxury lifestyle and property magazine, capturing all that is best about living in London. Launched about a decade and a half years ago, it is distributed to 70,000 households in some of the capital’s most affluent postcodes north of the river. A lot of work goes into a magazine to make it …

Bookmark Releases a New Technical SEO Checklist For 2019

Bookmark releases their new and improved Technical SEO Checklist as the third chapter in their series of Content Marketing Tools. As search engine algorithms become increasingly sophisticated, they rely on markup to understand content and validate its quality. Implementing a technical SEO strategy alongside a solid foundation of high-quality content ensures site speed and security, …

The Content Audit Checklist From Bookmark Has Arrived

Bookmark releases the new Content Audit Checklist, the second in a series of content marketing strategy tools being produced this year. The goal of these guides, toolkits and checklists is to help marketers create quality content for their audiences. Here’s a sneak peek of what’s included in the Content Audit Checklist: • Understanding why audits …

Bookmark Presents Their Content Mapping Guide And Toolkit

Looking to understand your audience? Your customer database and analytics is a great place to start. But how do you get to know the people behind the numbers? Why not consult those who actually spend most of their time with your audience? Your customer-facing staff has valuable insights that can take your content strategy to …

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