NEWS | Agency News

Why Bamboo Is Reducing Its Google UAC Media Management Fees by 75%

In the past few months since Google transitioned all app advertising initiatives to Universal App campaigns (UAC), the channel has undoubtedly changed the game for in-house advertisers and agencies alike. Originally launched in 2015, UAC takes a good chunk of manual ad operations off the table, leaning instead on the Google algorithm to serve optimal …

NEWS | Agency News

Bamboo Expands To Seattle With Second Office

San Francisco-based mobile ad agency, Bamboo, opens second office in Seattle. Bamboo team is thrilled to announce today that they’ve opened their second office in Seattle. Founded in San Francisco in 2014, this is a big milestone for Bamboo team as they strengthen their service offerings and continue building a more holistic ‘growth marketing’ agency. …

BLOG | Social Media Marketing

The 8 Most-Read Paid Social Articles Of 2017

2017 was a big year for growth marketers, and for the team at Bamboo. In addition to running hundreds of thousands of ads for our clients, we spent a lot of time listening and learning from our peers within the industry. We’ve doubled down on contributing our part by sharing tips, learnings, and data on …

NEWS | Agency News

Mobile ‘App Marketing Agency of the Year’ Spent Exclusively on Paid Social and Google

Bamboo, the San Francisco based advertising agency with a focus on paid social, has been named “App Marketing Agency of the Year” in the 2017 App Growth Awards. The winners were selected by an independent panel of industry experts and were announced at App Promotion Summit, in Berlin. The awards aim at facilitating and celebrating …

BLOG | Social Media Marketing

9 Facebook Ad Design Trends You’re Sure To See In 2018

Over the past year, we’ve seen many trends develop within the Facebook ad ecosystem. As we near the end of 2017, here are some brand favorites we expect to see more of in the upcoming year. 1. Stop Motion Stop motion has taken both design and advertising by storm. It gives advertisers a great way …

NEWS | Agency News

Announcing Bamboo’s First Growth Director

Bamboo’s co-founder Daniel Pearson announces their first Growth Director and shares what made them a successfull mobile advertising agency. As an independent, San Francisco-based agency, Bamboo was launched 4 years ago. Since then, the founders who are Daniel Pearson and Danny Sauter have been observing the growth on their works as well as in their …

BLOG | Mobile Marketing

4 Things You Should Expect From Your Mobile Advertising Agency

It’s no secret that mobile is taking advertising by storm. As of 2017, mobile advertising accounts for over 70% of total digital ad spending and is projected to hit more than $195B annually by 2019. More marketers are ramping up efforts to reach their customers on their mobile devices, or risk missing out big time. …

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