Burnout Costs Your Agency Real Money – Here’s How to Fix It

Constant work, no sleep, never shutting off? The idea that a continuous state of work means you will get more work done is flawed. It can be traced back to the principles of the Industrial Revolution: More production = more product. When applying these principles to humans at best it’s misguided and at worst, damaging. …

Why You Need to Customize Your Event Marketing Strategy & How to Do It

Event marketing can be the difference between a sell-out show and a flop. And when creating your event marketing strategy, the one, most important thing to keep in mind is to know your audience. Customizing your marketing strategy to reflect your target audience yields higher ticket sales. Your copy, content, imagery, tactics, and your posting …

How to Plan Your Video Content to Meet Your Goals & Reach Your Audience

Brands need video content marketing; any marketer can tell you that. And, video marketing needs a strategy to be successful – without one, you’re wasting time and money. Video content has risen in popularity with audiences everywhere; the use of video on a landing page can increase conversions by 86%. And it’s especially effective with …

Vanity Metrics Are Dead: Why Paid Advertising Industry Is Moving Away From These Metrics?

When anyone can become “Instagram famous” for $50, it’s time to ask ourselves, who really cares about follower numbers? As a digital marketing agency, vanity metrics like follower counts and photo likes mean less and less to us every day. We’ll tell you why. Brands use Instagram to create various advertising strategies. However, even Instagram …

The Ultimate Guide To Restaurant Marketing

Hint: Restaurant marketing is more than good food photos. We’ve already touched on the importance of telling the story of a dish, the onslaught of #FoodPornFatigue, and the benefits of long-form video content for restaurants. Your audience is smart. By now you know blatant advertising only goes so far. But, not to fear. You can …

LinkedIn Advertising in 2019: Powerful Updates Bring It Closer To Facebook Ads Manager

Facebook is continually updating its advertising features. Along with improvements and new integrations with Instagram, they get most of the attention in the world of social media advertising. Meanwhile, LinkedIn has been building up its advertising platform, albeit with less fanfare than Facebook and Instagram. LinkedIn has been building up their advertising platform, albeit with less fanfare than Facebook and Instagram. …

Storytelling for Restaurant Video Content Marketing

Storytelling Instead of #FoodPorn for Restaurant Video Content Marketing There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on TV, Netflix, YouTube, …

International Women’s Day Tribute: Highlighting The Role of Women in Digital Marketing Industry

This year, DAN Global is calling its members to celebrate International Women’s Day! In this brilliant month, the entire world is joining hands to celebrate women in joyful and remarkable ways. As some of the strongest feminist movements have taken place in the previous years, today more than ever, celebrating women’s success and achievements has …

7 Video Marketing Trends We’ll See In 2019

By 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video It’s no surprise that video’s popularity continues to grow thanks to mobile tech and apps advancing its delivery and consumption, along with giants like Facebook and Google actively pushing it. Most …

5 Instagram Marketing Trends To Expect In 2019

Instagram’s popularity continues to grow exponentially, with 700 million active users in June 2017 up to a staggering 1 billion in June 2018. 2018 was a stellar year for Instagram, which made several moves to be more appealing to both users and brands. Except for one end-of-the-year fail, where a test letting users tap through …

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