LinkedIn Advertising in 2019: Powerful Updates Bring It Closer To Facebook Ads Manager

Facebook is continually updating their advertising features. Along with improvements and new integrations with Instagram, they get most of the attention in the world of social media advertising. LinkedIn has been building up their advertising platform, albeit with less fanfare than Facebook and Instagram. 2019 saw several LinkedIn Advertising updates that allow for much better …

Storytelling for Restaurant Video Content Marketing

Storytelling Instead of #FoodPorn for Restaurant Video Content Marketing There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on TV, Netflix, YouTube, …

International Women’s Day Tribute: Highlighting The Role of Women in Digital Marketing Industry

This year, DAN Global is calling its members to celebrate International Women’s Day! In this brilliant month, the entire world is joining hands to celebrate women in joyful and remarkable ways. As some of the strongest feminist movements have taken place in the previous years, today more than ever, celebrating women’s success and achievements has …

7 Video Marketing Trends We’ll See In 2019

By 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video It’s no surprise that video’s popularity continues to grow thanks to mobile tech and apps advancing its delivery and consumption, along with giants like Facebook and Google actively pushing it. Most …

5 Instagram Marketing Trends To Expect In 2019

Instagram’s popularity continues to grow exponentially, with 700 million active users in June 2017 up to a staggering 1 billion in June 2018. 2018 was a stellar year for Instagram, which made several moves to be more appealing to both users and brands. Except for one end-of-the-year fail, where a test letting users tap through …

Holiday Facebook Ecommerce Advertising Tips

From an e-commerce perspective, Christmas and the winter holidays get more competitive each year. From Black Friday and Cyber Monday now lasting a week (or two), to Christmas sales and promotions running all December and into January. Compared to Google Adwords and more traditional paid banner ads, Facebook and Instagram ads have seen more updates …

6 Tips To Improve Your Paid Facebook And Google Ads For Events

With most of the hype these days focused on influencer and content marketing, it feels like traditional paid advertising doesn’t get enough love. While considered “traditional”, the advancements in Facebook and Google ads over the last few years have kept these options as viable as ever. Online ads face challenges like ad blockers and user …

Bringing Brands To Life: AntiSocial Solutions Toronto Celebrates 100 Client Videos

Through video optimized for social media, AntiSocial Solutions continues to help a range of clients connect with the right audiences in Toronto. Since 2012, AntiSocial Solutions has specialized in video that connects brands with their audiences through social media platforms in Vancouver. Over the last couple of years, they have been bringing the same success …

6 Tips For Creating Vertical Video On Instagram TV

Whether you’re a fan or not, the vertical video trend will only keep growing. In the fast-paced, fragmented way we consume content, turning a phone sideways or holding it with both hands isn’t worth it (people hold their phones vertically 94% of the time). You watch videos to occupy the space when you’re not mentally …

Save-On-Foods and AntiSocial Media Solutions Win BCAMA Award

A collaborative campaign by Save-On-Foods and AntiSocial Media Solutions won the 2017 BCAMA Marketing Excellence Award for Content Marketing. The BCAMA recently held their 2017 Marketer Of The Year Awards. The British Columbia chapter of the American Marketing Association has a history dating back fifty years, making it the most prestigious marketing event in Canada’s …

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