NEWS | Industry News

More Than One Third Of Online Black Friday Purchases Came From Smartphones

Searching Black Friday deals on your smartphone the whole weekend? You did it right. Consumers spent a serious amount of money throughout the weekend, because of the seasonal holiday sales. So, Adobe analysts have determined that only 33.5% of online Black Friday purchases happened through smartphones, means a big amount of increase occurred when comparing …

NEWS | Brand News

Adobe Previews Photoshop CC On Apple iPad

Adobe Announces next generation of Creative Cloud at MAX 2018 and this year, the company previewed Photoshop CC on Apple iPad. Redesigned for a modern touch experience, Photoshop CC on iPad will deliver the power and precision of its desktop counterpart. Photoshop CC on iPad will let users open and edit native PSD files using …

WORK | Branding

Lost Bauhaus Typefaces Have Been Re-Created As Part Of Adobe’s “Hidden Treasures” Project

Adobe has worked closely with well-known typographer Erik Spiekermann to reveal new, digital typefaces, using the lost letter fragments from the archive of Bauhaus school of design. Spiekermann and his team worked hard on Bauhaus students’ hand-drawn sketches, posters, and works without getting off the Bauhaus’s fundamental principles and simple, balanced font style. According to …

NEWS | Brand News

Adobe Has Agreed To Acquire Magento Commerce

Adobe announced today that the company is acquiring Magento Commerce, a global leader in cloud commerce innovation, for $1.68 billion. Magento offers businesses flexible, scalable eCommerce solutions designed to help them grow and succeed online. Boasting a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering $155 billion in gross …

NEWS | Brand News

Adobe Announces Partnership With NVIDIA For Sensei AI

This year at Adobe Summit, it has been announced that Adobe and NVIDIA are becoming strategic partners in order to enhance their AI and deep learning technologies. As it’s explained in Adobe’s press release, both companies will work to optimize the Adobe Sensei AI and machine learning (ML) framework for NVIDIA® GPUs. The partnership will …

NEWS | Brand News

Adobe Announces A Creative City App Challenge For UX Designers

Adobe has launched a design challenge, inviting UX designers to prototype their creative city map using Adobe XD. Your friends are in your city and you don’t have a favorite city app to suggest them? Thanks to Adobe, you can now create your own! Inspiring designers to use Adobe XD, the company announced a creative …

BLOG | Web Design

10 Useful Tips And Tools All Adobe Illustrator Beginners Should Know

If you’ve never used Adobe Illustrator before, the program may seem overwhelming at first. There’s so much to it, where do you even start? This is even true if you’ve come from another image editing tool, such as Photoshop. These top 10 tips and tools will help you get the most out of your time …

WORK | Branding

Adobe Just Released 5 Free Amazing Color Fonts

Together with Fontself, Adobe has just released a new type of font rendering technology, known as OpenType-SVG color fonts. It’s explained on Adobe’s official website that OpenType-SVG is a font format in which an OpenType font has all or just some of its glyphs represented as Scalable Vector Graphics artwork. This new technology allows display …

NEWS | Agency News

Lewis, ACHTUNG!, McGarryBowen And Adobe Have Won The Prize At The Digital Communication Awards

Creating a witty campaign including “the Hovering Art Director” figure, Adobe Stock has been promoted by Lewis and ACHTUNG! McGarryBowen at the Digital Communication Awards. The work has been awarded in the Online Competition category at the Digital Communication Awards, hosted by Quadriga University of Applied Sciences. Have you heard about “the Hovering Art Director”? …

WORK | Ad Campaigns

Adobe’s Snakebite Ad Warns Us Against Bad Customer Experience

Adobe’s latest ad “Snakebite” shows the value of delivering a good customer experience. The spot features two friends on a hiking trip, when one of them is suddenly bitten by a snake. His buddy tries to access a medical website on his phone, but he comes across a series of problems – mobile ads are popping …

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