6 Things You Should Know About Adidas’ Digital Marketing Strategy

Last few years have been successful and profitable years for German sportswear firm Adidas. The brand has added $5.8 billion since 2015 growing at an average rate of 17.6% whereas Nike footwear has only added $4.3 billion at an average rate of 6.8%. In 2019, Kasper Rorsted, Adidas CEO shared, We had a successful start …

NEWS | Brand News

Adidas And Prada Unveil Their First Partnership Collection With A Hyperbolic Campaign Film

Prada and Adidas officially unveiled their collaborative Superstar sneaker and the film from Johannes Leonardo highlights the attention that went into the companies’ limited-edition collection. Adidas’ latest big fashion partnership is the Italian fashion house, Prada. Just in time for the iconic Adidas Superstar shoe’s 50th birthday in 2020, the two brands have collaborated on …

Crowd Presents #DareToCreate Campaign: A Regional Online Football Competition

As part of their global Exhibit Pack campaign, adidas worked with Crowd to create a competition centered around user generated content. To boost their product Exhibit Pack, which focuses on four football boots  named X, PREDATOR, COPA and NEMEZIZ, adidas developed a global campaign No Fakers, Creators Only, which featured major football starts such as …

Adidas And Intersport Team Up With Twitter To Livestream Women’s High School Volleyball And Soccer

Adidas entered phase two of its She Breaks Barriers initiative and  teaming up with Intersport and Twitter to livestream women’s high school volleyball and soccer games on the social network for the first time. The same three companies worked together last year on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally …

Adidas Launched Its Falcon W Sneaker On Snapchat

After Nike and Air Jordan partnership, Snapchat seems to work like a mini-sneaker store. Adidas’ old-and-gold sneaker, Falcon W rolled out on a Snapchat show called Fashion 5 Ways. Being one of the most popular snapchat shows, users on the show could swipe up and buy the shoe via app, and the buying process is supported …

Adidas Is Calling All ‘Creators’ To Show Their Passion To Move Forward

At this time, the brand stars the ‘sports people’ who are the people obsessed with progress; as known as the Creators. In collaboration with 72andSunny, Adidas roll out a new campaign for those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done …

NEWS | Brand News

Adidas Now Introduces A Personalized Shopping App

Sports clothing giant Adidas has just announced its first mobile shopping app which listens to customers’ preferences and behaviours. The new app shows an identical feature by offering customised product recommendations and real-time updates for its users, considering their areas of interest such as sports that they’re actively playing, or they follow. Moreover, the app …

NEWS | Brand News

Adidas Sneakers Will Be Created Entirely By Robots From Now On

After 20 years, returning its manufacturing plant back to Germany, Adidas shared its first shoe made almost entirely by robots. Late last week, Adidas revealed its first shoe model which was made specifically for London in their robot factory, called Speedfactory. Speedfactory’s robots will , later on, anufacture a series of Adidas Made For — …

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