Tag: Adidas

A new year is coming, and 2018 has been a successful and profitable year for German sportswear firm Adidas so far. The brand’s net profit over the second quarter rose 20% to 418 million euros and beat the analysts’ expectations. Adidas’ straightforward digital marketing strategy is the power behind this success. With this well-implemented strategy, …

After Nike and Air Jordan partnership, Snapchat seems to work like a mini-sneaker store. Adidas’ old-and-gold sneaker, Falcon W rolled out on a Snapchat show called Fashion 5 Ways. Being one of the most popular snapchat shows, users on the show could swipe up and buy the shoe via app, and the buying process is supported …

New Adidas sneakers offer more than just comfort and style, they offer nearly a year’s worth of unlimited travel pass along the city’s public transit network. The latest Adidas limited-edition sneaker, EQT Support 93/Berlin, is slated to become a real street show stopper, at least in Germany. Adidas Originals partnered with Berlin’s public transportation system, …

At this time, the brand stars the ‘sports people’ who are the people obsessed with progress; as known as the Creators. In collaboration with 72andSunny, Adidas roll out a new campaign for those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done …

Sports clothing giant Adidas has just announced its first mobile shopping app which listens to customers’ preferences and behaviours. The new app shows an identical feature by offering customised product recommendations and real-time updates for its users, considering their areas of interest such as sports that they’re actively playing, or they follow. Moreover, the app …

After 20 years, returning its manufacturing plant back to Germany, Adidas shared its first shoe made almost entirely by robots. Late last week, Adidas revealed its first shoe model which was made specifically for London in their robot factory, called Speedfactory. Speedfactory’s robots will , later on, anufacture a series of Adidas Made For — …

Knorr, Adidas, AT&T, Heineken and Hillary Clinton Campaign are the real marketing successes in 2016 because of their interactive marketing content. As social media and mobile platforms achieve their maximum usage, brands are increasingly following interactive campaign formats to make their contents catchy and valuable. Rather than traditional advertisements, these types of advertising must be …

Iris has launched a new campaign for Adidas in the UK, entitled “There Will Be Haters” which got two million views in two days. There Will Be Haters – Adidas starts in 2015 with a controversial #ThereWillBeHaters campaign video featuring Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema to promote the launch of the …