Brands Embrace The Rainbow With Hashtag #LoveWins

Top brands celebrated the Supreme Court decision allowing same-sex marriage in the USA and showed off their support. 

Right after the Supreme Court ruling on the 26th of June, permitting same-sex marriages throughout the USA, the gods of the rainbow descended upon the online world filling it up in a spectrum of colors just in time for the Gay Pride, held each year in the month of June.

The court ruling spawned a loud, proud and resounding response on Social Media, especially Twitter, providing an ample opportunity for brands too to show their support and hop onto the #LoveWins bandwagon, rejoicing this powerful moment of celebration with their followers.

Here’s how some of the brands got merry and joined the chorus celebrating the decision…

Although Pride is first and foremost a celebration of civil rights, the striking participation of brands this year shows how creative and thoughtful engagement can even enhance proceedings.

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