Bookmark Has Contributed To The Creation Process Of A CRM Programme For Patek Philippe

The CRM programme Bookmark developed for Patek Philippe is one of the longest running and most successful CRM programmes in the high-net-worth sphere.

Aside from the magazine and accompanying videos, the agency also partnered with Patek Philippe on several other branded content projects including a 400-page book: Patek Philippe, the Authorized Biography.

Brief
To open a dialogue with global customers and nurture existing relationships; to cross-sell new products and help facilitate long-term sales; and to establish an international customer database.

Strategy
Bookmark created a registration process and built a bespoke database. Customers receive a programme of exclusive communications including a beautiful, collectable, subscription-only biannual magazine, personalised emails, and a series of films (all available in eight languages) on a locked microsite.

bookmark-contributed-the-creation-process-of-a-crm-programme-for-patek-philippe-to-help-facilitate-long-term-sales-and-build-a-customer-database

bookmark-crm-content-case-study

bookmark-case-study-database

bookmark-patekphilippe-atch-case

patek-philippe-watches

patek-philippe-case-study

patek-philippe-crm

bookmark-magazine-case

Contributors include some of the world’s most talented authors, photographers, thought-leaders, scientists and artists. Detailed content about new and vintage watches is set within the context of non-product stories that are aligned with Patek Philippe’s brand values of craftsmanship, heritage and innovation, and designed to create an emotional landscape for a community of high-net-worth individuals with a shared passion for Patek Philippe.


Results
Since launch, more than 300,000 customers have opted into the programme, most of whom cite the magazine as their first port of call for product news. One issue alone generated £1 million of additional watch sales.

case-study-results-bookmark

Learn how Bookmark can help you glean insights from your customers to adapt your strategy and build stronger relationships with them.

Originally published by Bookmark Content and Communications.

WORK | Case Studies

War Room Inc. Ran a Campaign for Adidas to Increase Engagement

War Room Inc. worked to increase engagement Adidas’ target...

WORK | Case Studies

DMT Partners With Fashion Giant Missy Empire for Digital Success

Digital Media Team took on Missy Empire’s paid advertising activity from ...

WORK | Case Studies

Propeller Optimises Conversion Rate and Enhances Guest Experience for JW Lees

Propeller integrates table and group bookings into a customized booking flow ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT