BMW announced the return of BMW Films this week. The first addition to the series is named “The Escape”.
“The Escape” has a magnificent cast starring Oscar nominee Clive Owen, who will return to play “The Driver”. He’ll be joined by Dakota Fanning, John Bernthal and Vera Farringa. Director Neill Blomkamp will be behind the camera and will be joining big screen directors such as Alejandro G. Iñárritu, Ang Lee, Guy Ritchie, Joe Carnahan John Frankenheimer, John Woo and Tony Scott. They re-collaborated with the advertising agency Fallon, Minneapolis for the campaign details.
Let’s watch the sneak peek,
Previously in BMW Films series, “The Hire,” debuted in 2001 with following four films that Ridley Scott and David Fincher produced. “The Escape” is the follow-up to the 2001 edition.
Besides, the campaign is seen as an advertising icon for the media industry and”the first big media event of 21st Century marketing.” in Cannes Lions having won a Titanium Lion award.
The Escape will premiere Sunday, October 23, at 6 p.m. ET on bmwfilms.com.