
The TL; DR version The SERPs have changed. Search features have become a dominant force in the results pages of most major search engines, particularly Google, and this could have major implications for the millions of smaller companies that rely …

Now that 2020 is here, it’s the perfect time to re-evaluate your Pey-Per-Click management strategy. The best way to succeed with paid search marketing is to revisit existing best practices, see what have worked and what didn’t as well as …

The value of blogging is something organizations have embraced for several years now. Companies know that aN SEO-friendly blog promotes brand loyalty, can play into online reputation management, and accommodate a variety of digital marketing strategies such as SEO and …

Many people have heard or read of the practice of buying expired domains, but not many fully understand what the benefits of doing so are and how to go about it. People purchase expired domains for several purposes, which will …

With the rise of businesses investing in SEO and Google’s continuous algorithm updates, the digital sphere is now more competitive than ever. As a digital marketer, you need to constantly look for new ways to boost your site’s exposure. This …

Local SEO can be tricky enough for any business, but throwing multiple locations into the mix adds a whole new layer of complexity. Whether you’re a local chain with footprints in a few nearby cities or a major brand with …

There are nearly 40,000 search queries typed into Google every second. These add up to 3.5 billion searches in a day or 1.2 trillion searches on an annual note. If your business’s traffic generates online via the Google search, there …

If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting? If you’ve got …

Content marketing is such a crucial component to your SEO success. It can be very effective in increasing traffic, generating leads, enabling sales and contributing to SEO. Which brings us to the main question ‒ how can I use it …

Keyword research and analysis methods are the most important, valuable, and high return activities in the search and content marketing fields. Keyword research should be the basis of any online marketing campaign. Search engines want to rank the most credible, …