How To Raise Brand Awareness In 5 Easy Steps

You’ve thought up some quality product branding and you have a good sense of what your brand means and how you’re going to present it to the world. Unfortunately, you’ve only taken the very first steps towards creating a brand. A brand only means anything if it’s recognized by the customer, so the biggest part …

Digital Don’ts – Avoiding Digital Marketing Gimmicks

Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital reaches wider audiences, is more cost …

How To Integrate Online And Offline Marketing Strategies

How can a company effectively combine online and offline marketing solutions? How to incorporate both of them into larger marketing strategy? Based on a research by Mondo, 72% of people believe that the traditional marketing doesn’t work anymore. That’s an easy assumption to make, considering the fact that we live in a digital, connected age. …

5 Effective Tips On How To Work With A Digital Marketing Agency

So you’ve decided to work with a digital marketing agency… Digital marketing agencies possess a unique set of skills, and here’s how to get the most out of them. Say what you will about the progression of ad tech, the evolution of online properties, and the rise of brand-powered social media channels, one thing is …

What Is A Full Service Digital Marketing Agency?

Before we can begin to answer this question, we need to make sure that one thing is clear: what are digital marketing services? Digital marketing is an umbrella term that encompasses all kind of activity which takes place online to promote your brand, or to drive sales. Any company wanting to reach out to an …

How To Boost Conversion Rates With Multi-Channel Marketing

Monitoring overall marketing efforts is never easy. There are numerous analytics to read into, and it’s difficult to know what data to prioritise. But whatever your priorities are, conversions rates are the most important when you’re looking at the overall performance of a marketing campaign. This is all well and good, but we’re now in …

10 Startup Ideas For Young Professionals To Run Business On The Internet

In this modern age, it is impossible to deny that digitalization has become a focal point in our lives, with the Internet being at the center of this revolution. Most of the aspects of a person`s life have become heavily dependent on the Internet and the business world has not been left behind. Online businesses …

Connect Your Brand With The Right Digital Influencers

A summary of all you need to know about the power of digital influencers. In recent years, we’ve seen a rise in digital influence in marketing. This is where brands use influencers to connect to more people, grow their reach and build a bigger and better network of trusted and passionate followers. Brands use various …

A Guide On Above The Line VS Below The Line Marketing

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check.  Where should you spend your marketing budget? On creating awareness and brand-building with above the line advertising – in print, billboards and on air or with …

The Importance Of Combining Digital With Traditional Marketing

Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since …

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