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Google just announced major changes to their Maps API terms that will almost certainly affect you. The announcement, I’m afraid to say, is not good news. It’s already causing a few headaches. As of 11th June, Google is slashing free …

Generating a bounty of leads is the goal for most businesses, but if they don’t convert they offer low-value. In order to convert leads to sales a comprehensive strategy, the right technology, proper training and a number of other things …

The shopping process is both a logical and psychological one, and it has been a subject of intense research and study into consumer behavioral patterns as well as purchasing tendencies. You may have wondered why you have to walk to …

It goes without saying that your business growth partially relies on your ability to dominate your competition and claim the top seat in your industry’s online space. In order to conquer your industry by being that go-to business, there are …

You’ve thought up some quality product branding and you have a good sense of what your brand means and how you’re going to present it to the world. Unfortunately, you’ve only taken the very first steps towards creating a brand. …

How can a company effectively combine online and offline marketing solutions? How to incorporate both of them into larger marketing strategy? Based on a research by Mondo, 72% of people believe that the traditional marketing doesn’t work anymore. That’s an …

So you’ve decided to work with a one of the best digital marketing agencies for your startup. Digital marketing agencies possess a unique set of skills, and here’s how to get the most out of them. Say what you will …

Before we can begin to answer this question, we need to make sure that one thing is clear: what are digital marketing services? Digital marketing is an umbrella term that encompasses all kind of activity which takes place online to …

Monitoring overall marketing efforts is never easy. There are numerous analytics to read into, and it’s difficult to know what data to prioritise. But whatever your priorities are, conversions rates are the most important when you’re looking at the overall …

In this modern age, it is impossible to deny that digitalization has become a focal point in our lives, with the Internet being at the center of this revolution. Most of the aspects of a person`s life have become heavily …

A summary of all you need to know about the power of digital influencers. In recent years, we’ve seen a rise in digital influence in marketing. This is where brands use influencers to connect to more people, grow their reach …

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check. Where should you spend your marketing budget? On creating awareness and …