Social Commerce in 2022: Everything you need to drive conversions. In this eBook, 5 social commerce experts weigh in with tips and tricks. Download now to boost conversions and sales!

Marketers in this digital era believe their website to be their goldmine of prospects and revenue. Each prospective client landing on your website has an intention and Google Analytics helps you learn about it. There are a few other skills …

Digital marketing has been all the rage for quite some time. This means that your profession is in demand and that you can make a great career. However, there are some guidelines like digital marketers roadmap will help you find …

2022 is here, and one thing is for sure. Technology will continue to grow, and the world will become even more digitalized. Over 3.9 billion people use the internet worldwide. More than 3.3 billion people are active on social media. …

IKEA is a well-known brand as they sell furniture all around the world. Behind their success, it lies Ikea’s brilliant digital marketing strategy. Companies can learn a lot from IKEA’s offline to online digital transformation. Sweden’s leading manufacturer and retail …

Online shopping is on the rise, which is leaving brick and mortar stores struggling to keep up with the loss of sales. Millennials have been brought up with using the internet to get deals and complete simple day to day …

Social Proof has been quite prominent and a prevalent concept that applies to any field of business and commerce. This concept is directly correlated with the success of the brand and how the business is targeting its potential customer base. …

In his Definitive Guide to Measuring Marketing Performance, Paul W. Farris emphasizes that, “few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Fewer still understand the pros, cons, and nuances of each.” And, …

Boast your chances of success by picking the right digital marketing domain name for your website. Naming things is always fun, be it your newborn baby, a Wi-Fi-router, your pet dog, a start-up business or even your domain name. It …

In today’s digital world, consumers have unlimited choice. When they decide to buy a product or service, they have a chance to conduct an extensive search for this specific commodity thanks to the internet. For brands, online presence has become …

Globally well-known sportswear giant is top of its game right now. As a leading sports apparel brand, Nike’s huge success isn’t a surprise. Each one of the Nike campaigns tells a different story and takes the audience to another journey. …

With most of the hype these days focused on influencer and content marketing, it feels like traditional paid advertising doesn’t get enough love. While considered “traditional”, the advancements in Facebook and Google ads over the last few years have kept …

Good agency-client collaboration is about more than every morning status reporting about what has been done. Not only you have to speak the same language with your client but also think in one language. Despite the number of books and …