Major Changes To Google Maps API

Google just announced major changes to their Maps API terms that will almost certainly affect you. The announcement, I’m afraid to say, is not good news. It’s already causing a few headaches. As of 11th June, Google is slashing free usage limits and significantly increasing the cost of using their Maps API. Free usage is …

A Starter’s Guide To Attribution Models

Digital marketing attribution helps you evaluate the value of each of your marketing channels. Analysing where your clicks and conversions are being recorded let you know which areas to focus on, whether it be SEO, PPC or maybe redesigning your website! Marketing attribution refers to which channels and sources gets the most credit. An attribution …

3 Main Reasons Why Leads Don’t Convert

Generating a bounty of leads is the goal for most businesses, but if they don’t convert they offer low-value. In order to convert leads to sales a comprehensive strategy, the right technology, proper training and a number of other things need to come together. This is no small order which is why most companies with …

The Science Of Shoppers’ Psychology

The shopping process is both a logical and psychological one, and it has been a subject of intense research and study into consumer behavioral patterns as well as purchasing tendencies. You may have wondered why you have to walk to the very back of the store to get staple foods, why potato chips are usually …

What We Can Learn From The 4 Biggest Business Fails Of All Time

Failure is an integral part of business. It shapes what we value and provides us with some invaluable lessons. It is by no means a thing that should be taken to heart, even Walt Disney was fired for a lack of imagination! Observation is a silent teacher and as marketers we can learn from the …

5 Things To Remember When Building A Presentation For A Client

When you present yourself to someone new, basically you have to say three things: something about you, something about what you can do to improve their business of the prospect client and how you can do that. In Studio Up – Web Agency Milano we like the word storytelling. This is something that drives our …

5 Competitor Research Tips To Improve Your Digital Marketing Strategy

It goes without saying that your business growth partially relies on your ability to dominate your competition and claim the top seat in your industry’s online space. In order to conquer your industry by being that go-to business, there are a number of things you must set out to achieve that range from better understanding …

Data Isn’t The Enemy – Why Creatives Should Embrace Data

With newer technologies that can gather more data more quickly, large stacks of research are ready to provide a foundation for strong strategy and great creative. But what happens when instead of acting as a GPS, guiding creative teams towards brilliant insights and smart work, data jumps into the driver’s seat, steering the creative in …

How To Raise Brand Awareness In 5 Easy Steps

You’ve thought up some quality product branding and you have a good sense of what your brand means and how you’re going to present it to the world. Unfortunately, you’ve only taken the very first steps towards creating a brand. A brand only means anything if it’s recognized by the customer, so the biggest part …

Digital Don’ts – Avoiding Digital Marketing Gimmicks

Digital marketing is all around us. Things like online video, apps, virtual reality, augmented reality, artificial intelligence, motion graphics, chat bots, web design, UX design, social media content and social influencers are hot topics. Not just because they’re awesome, but because they work. Brands have acknowledged that going digital reaches wider audiences, is more cost …

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