Content Marketing Strategy Is The Secret Sauce For B2B Sales

We see internet disruptions every day. The results of which are obvious in highly visible industries, such as media and publishing, music, consumer products, advertising and more. It has also affected the way B2B companies go to market. Most notably, on the marketing side where advertising has become more competitive, less effective, and usually reaches …

Why Is It So Important To Write A Good Brief?

These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally it’s more valuable for their employees to focus on other, high value tasks. It’s for …

18 WordPress Plugins For Content Marketing

WordPress is one of the most popular choices among bloggers and content marketers. It includes thousands of plug-ins and templates powering its flexible and easy-to-use interface that saves time, money and effort. This open-source CMS platform powers even some of the most popular blogs such as CNN, The New York Times, eBay, and Mashable. This …

Digital Marketing Agency Blogs You Should Read For Continued Success

To stay ahead of the marketing competition, you should be one of the bests. If you run a marketing agency, digital marketing agency blogs can help you to generate fresh ideas. By following up top trends in marketing, digital media, mobile, design, user experience and public relations you can fulfill the expectancy of your clients …

Six Ways To Use Vlogs For Business In 2019

Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at making your business competitive and sustainable. 1. Develop videos that are engaging, and professional. To …

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

Banish The Blank Page: 4 Ways To Generate B2B Blog Post Ideas

Do you run your company’s blog, maintain the content calendar, or regularly contribute articles? If so, how do you find the process of coming up with new ideas for your B2B blog? Blogging is a fundamental part of most businesses’ B2B marketing efforts, and is used to: • Engage in thought leadership • Improve SEO …

5 Of The Best Content Tools To Create Engaging Content For Your Site

In today’s digital world, content should be at the heart of any great integrated digital marketing strategy. Valuable content adds to the overall user experience and helps you boost search engine visibility. If you invest in creating a high-quality site that contains original content, search engines will help you get more exposure, improving your site’s …

“The Customer Experience Is Always Right” – Why CX Is Transforming Marketing

Thanks to the devices the majority of us carry in our pockets, there are more avenues to divert our attention to than ever before, each fighting to be noticed. For marketers, that’s a challenge: in such a crowded marketplace, where customers want to be in charge of curating their own experiences, how do you stand …

Can’t Find Good Sales People? Solve Your Marketing Problem

I feel sorry for salespeople that get no support from marketing… I talk to plenty of them who are relegated to sending out emails and pounding on the phones because they have no other choice-they’re not getting any leads or intelligence from marketing. I guess I should also feel sorry for the business leaders that …

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