DAN INSTITUTE
Explore the best online content marketing courses and learn how to produce content that promotes a business, boosts brand awareness and profits.

The Fine Line Between Content Marketing And SEO
Search Engine Optimisation (SEO) is a digital myth for many businesses, with Google updating rules and algorithms frequently, some competitors are using black hat techniques like keyword stuffing to achieve higher search engine rankings. SEO is one of the most …

Visual Content Marketing Campaigns: PROs & CONs
We’re living in a fast-paced world with high paced technology advancements. Along with technology, we obviously change the way we do things. In the online environment, we can notice a clear pattern that’s been happening for a few years now. …

The Value Of Personas In Content Marketing Strategy
In marketing, your content should aim to get into the ‘mind’s eye’ of the reader; helping them visualize a problem, an object, event, or situation without the thing being present to the senses. Creating a believable, emotional, or fantastical image …

8 Best Blogging Techniques For Developers
Technology has improved over the years, and the blogosphere has attracted so many blogs that it takes an extra effort to stand out from the crowd. In this article we will mention about 8 best blogging techniques. Many people make …

10 Bad Content Writing Habits And How To Overcome Them
Whether you work with enterprise-level clients or local specialty stores, content marketing can be a powerful tool for spreading brand awareness and driving conversions — when done right. If there’s one thing that’s true about the content marketing game, it’s …

Why Is It So Important To Write A Good Brief?
These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally …

18 WordPress Plugins For Content Marketing
WordPress is one of the most popular choices among bloggers and content marketers. It includes thousands of plug-ins and templates powering its flexible and easy-to-use interface that saves time, money and effort. This open-source CMS platform powers even some of …

Digital Marketing Agency Blogs You Should Read To Succeed Online
To stay ahead of the marketing competition, you should be one of the bests. If you run a marketing agency, digital marketing agency blogs can help you to generate fresh ideas. By following up top trends in marketing, digital media, …

Six Ways To Use Vlogs For Business In 2022
Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at …

Hook Your Reader: 7 Secrets Of Coherent and Cohesive Content
The two main components that are important in content writing are coherence and cohesion. What’s the difference between coherence and cohesion? Coherence is about making your content meaningful, while cohesion makes it interconnected. The term structure means the arrangement of …